Indians are highly opinionated when it comes to Cricket, Politics and Bollywood – most of us have opinions on these topics and of course, our million dollar worth of advice as well as “winning formulas” to players/politicians and stars.
That’s the emotional aspect LordsofOdds is trying to exploit.
LordsofOdds is a market based game where users can trade predictions of Sports, Entertainment Politics using virtual money. The core idea of the game is to harness and showcase the wisdom of crowds through the fantasy game on sports, entertainment and current affairs.
The game is built upon the concept of Prediction Markets which is gaining more and more credibility with each passing day as one of the most efficient forms of information aggregation and thereby a very effective forecasting tool – sometimes more effective than conventional methods and quite a few reputed organizations in the world are using it for business forecasting (e.g. GE, Microsoft, Google, Arcelor Mittal etc.)
Everybody starts with virtual money worth 100,000 and starts making predictions. One can trade points for any sort of prediction (i.e. whether you want to predict who will win MTV Roadies, or the outcome of to-be-held lok sabha elections.
The winners are rewarded through site’s leaderboards and cool prizes.
LordsofOdds is definitely an interesting concept, and the team (both IIM passouts) have monetization plans in place – right from branded contests to ads.
Here is my initial feel about the site:
- It’s not really easy to understand the entire concept in few seconds (for e.g what is shorting? league?).
- Viral appeal – the site will have to bank on user’s inviting their friend in this game. I don’t see the viral seed now.
- Too image heavy – and even the design has focused more on google ads, rather than showing the product’s cool quotient.
Overall, this concept has a lot of opportunity in India and LordsOfOdds is surely an interesting product to watch out for.
Do give LordsofOdds a try and answer just one question – Are you game for this?
Also check out: Virtual stock trading game, MarketHero
tags: lordsofodds
Interesting concept and well executed. Good work guys.
Some feedback.
I wonder if the team would consider making this a Facebook/Orkut app instead of (or in addition to) a standalone site. Most, if not all of your target users are already on those social networks anyway. IMO you can achieve more rapid adoption in those pre-connected networks.
Markethero is a slightly different story because I suspect their users are not likely to be on Orkut/Facebook. More like my uncle who hangs around Moneycontrol, CNBC, etc.
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Hi,
This is vijayanand from cricketshowdown.com. I am writing this email to see if you would be willing to place a link to our site on your site in return to we keeping a link to your site on our site on the “checkout” page, http://www.cricketshowdown.com/index.php?option=com_content&task=view&id=317&Itemid=126 .
If you are amicable to this idea, please use the attached logo of ours and the link http://www.cricketshowdown.com to link to our site. Also, please provide your logo and the link so that we can do the same for your site on our site.
Cricket Showdown intends to be the premier destination for cricket fans to play fantasy cricket online. The site uses league concept wherein a group of people come together to play the fantasy game online against each other.
We have just launched a fantasy IPL game and hope to ride on the hype generated by IPL.
During the last fantasy gaming run, we had 5000+ unique users to the site. Considering all the hype being generated by IPL even before the first game being played, we are expecting much higher user-base this season.
Thank You for Positively Considering this Swap advertisement idea.
Sincerely,
vijayanand
Hi,
I was surfing the web and came across http://www.cricketshowdown.com/ , an interesting fantasy cricket gaming site and wanted you to know about it. The concept of the game is challenging and exciting. Knowing your interest in cricket, I would like you to check it out!
Prasanna Kumar
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