PetPooja – Now Gujaratis get to order food from the Internet

petpoojaAn interesting trend that is worth noticing. It all started with the IT city (i.e. Bangalore) getting an online destination to order foods (i.e. HungryBangalore). The concept took off and similar services have started spreading to other Indian cities.

For e.g. Bangalore has HungryBangalore, Hyderabad has OrderMonger, Delhi has Grubz. And now, Ahmedabad has got PetPooja.

As per Abhishek Desai, founder of PetPooja:

PetPooja is a city based service (for now it is Ahmedabad) that gives you access to all the food-related resources in a city.
It lets you order online from more than 30 restaurants of Ahmedabad. One can also order using PetPooja helpline number (079 – 30183918) to various restaurants across the city and hence saves you the burden of finding a restaurant’s number, facing its busy tone and placing a random order.
..PetPooja shall house a collection of user submitted recipes and experiences along with Health Tips and Kitchen Tips. And of course you can get the exact directions to the restaurant by looking up Google Maps.
The “Tiffin Service” provides valuable database of tiffin service providers of the city to lot of migrants who are coming in.

Interesting pattern about these developments is that they are very localized and serve the local audience. One may argue that the target number itself is too small to get these services on the profit curve, but I look at it as a teething problem in the rise of local market in India (more about this topic later)

Considering that more than half of India’s Internet usage comes from non-metros, I do foresee more such localized services across Indian cities.

Another interesting observation is that many of such products are brainchild of fresh college grads (just the way Microsoft and Google was), and instead of building another social network, an attempt is being made to solve real life pains.

What’s your take on local services like PetPooja?

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  • comment(s) on PetPooja – Now Gujaratis get to order food from the Internet

    10 Responses to PetPooja – Now Gujaratis get to order food from the Internet

      • Harshal Bhuta says:

        Can anyone here!! Help me with the contact number and the menu for gujarathi food in Bangalore. who deals with free home delivery? I would like to get their contact number to certainly contact them immediately. If you all have any contact number then please do try and understand to help as you all might be more aware how important is giving gujarati food in Bangalore for people like Gujarati(s). If you wish to contact me then using your keypad you may dial the number +919901645155 or if you all wish to drop me a line then do write me on harshal.bhuta@gmail.com Keep up good work Gujarati(s) Hip Hip Hurray!!!

    1. Minal says:

      hey thats a lovely idea
      n for ahmedabadis a long awaited service!
      Bravo Ahmedabad!!!

    2. kiran says:

      pluggd.in Content is Good. but the theme is like rediff.com ;)

    3. Abhishek says:

      Hey Ashish,
      Thanks for the coverage. Yes you are right about the limited audience in this kind of local services but the point here is ease the pain of people in day to day life no matter the number.

      And yes we are proud of the fact that we started our company right after we graduated from college and it has been a tough journey but a good one.

      Thanks,
      Abhishek

    4. manu says:

      Microsoft : These guys are not graduates, they just enrolled for graduates

    5. wow! I always miss good Gujarati thali’s in Bangalore. Started feeling hungry again :)

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    8. Amit says:

      If you order from Dominoes in the US, you get a minute by minute update of your order (along the lines of – pizza has been placed in oven, pizza is in the oven for 4 minutes now … delivery many has left the shop and so on). Maybe petpooja should try for that kind of sophistication as the next level :)