Comments on: mKhoj raises $7.1mn from KPCB, Sherpalo http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/ We Heart Startups! Fri, 10 Feb 2012 14:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mobile Ad Networks in India |Technology and Business Startups in India http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-90094 Mobile Ad Networks in India |Technology and Business Startups in India Wed, 03 Dec 2008 09:42:56 +0000 http://www.pluggd.in/?p=1407#comment-90094 [...] mKhoj Gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe and has given mobile publishers a way to monetize their traffic. Using mKhoj, advertisers can control spend (on a daily basis as well) Funding: $7.1mn funding from KPCB & Sherpalo. [...] [...] mKhoj Gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe and has given mobile publishers a way to monetize their traffic. Using mKhoj, advertisers can control spend (on a daily basis as well) Funding: $7.1mn funding from KPCB & Sherpalo. [...]

]]> By: This 15 year old kid scores a revenue of $165bn! |Technology and Business Startups in India http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-80691 This 15 year old kid scores a revenue of $165bn! |Technology and Business Startups in India Thu, 08 May 2008 11:07:52 +0000 http://www.pluggd.in/?p=1407#comment-80691 [...] many business models have been built around this application - right from delivering ads, routing service to sms based [...] [...] many business models have been built around this application – right from delivering ads, routing service to sms based [...]

]]> By: Prashant http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-79074 Prashant Mon, 14 Apr 2008 08:00:04 +0000 http://www.pluggd.in/?p=1407#comment-79074 this is a tricky & very Forward looking investment . Tricky in a good sense . this area is promising but one of the toughest market to crack. few points about the problem they are addressing "Providing Advertising on Mobile " there are only two known way of showing Ad on Mobile . PUSH on SMS like mGinger where you get a advertisement message as sms . its somewhat intrusive but that another story . provider of these PUSH sms are promoting it by various tactics like Pyramid Money Distribution of mGinger or Advertisement subsidized Free Messaging of 160by2,smsgupshup,. i am not sure how these companies will go about regional language advertisements when most of the HANDSETS are not unicode complaint and can not render devnagri script . other way to show advertisement is showing text link or banner along side mobile content in browser . this is where the money is. Sequoia funded company Admob is doing some great work in this in Europe and US to some extent in Asia also . they server around 2 billion Ad per month [ http://www.admob.com/s/home/live] now the problem with mobile web advertisement is that #1 there should be a Lot of people hitting these sites from the handset . which is clearly not the case [at least as of now ] . given prohibitive device & GPRS cost and Walled garden nature of mobile web i am not sure how this is going to change in near future . #2 whenever Mobile web advertisemnt market begin to pick up someone or other from the Telco or Publisher comes to spoil the party . they do it by "on the fly" Trans coding and content reformatting which essentially strip the web page of any advertisement . first Google Did it [http://tinyurl.com/2szuk9] and now Vodafone UK is doing the same [http://tinyurl.com/5xekh8] . this will be interesting to see how mKhoj Team resolve these issues . ofcourse $7.1 Mn will be of great help here . good move by KPCB this is a tricky & very Forward looking investment . Tricky in a good sense . this area is promising but one of the toughest market to crack.

few points about the problem they are addressing “Providing Advertising on Mobile ” there are only two known way of showing Ad on Mobile . PUSH on SMS like mGinger where you get a advertisement message as sms . its somewhat intrusive but that another story . provider of these PUSH sms are promoting it by various tactics like Pyramid Money Distribution of mGinger or Advertisement subsidized Free Messaging of 160by2,smsgupshup,.

i am not sure how these companies will go about regional language advertisements when most of the HANDSETS are not unicode complaint and can not render devnagri script .

other way to show advertisement is showing text link or banner along side mobile content in browser . this is where the money is. Sequoia funded company Admob is doing some great work in this in Europe and US to some extent in Asia also . they server around 2 billion Ad per month [ http://www.admob.com/s/home/live

now the problem with mobile web advertisement is that

#1 there should be a Lot of people hitting these sites from the handset . which is clearly not the case [at least as of now ] . given prohibitive device & GPRS cost and Walled garden nature of mobile web i am not sure how this is going to change in near future .

#2 whenever Mobile web advertisemnt market begin to pick up someone or other from the Telco or Publisher comes to spoil the party . they do it by “on the fly” Trans coding and content reformatting which essentially strip the web page of any advertisement . first Google Did it [http://tinyurl.com/2szuk9] and now Vodafone UK is doing the same [http://tinyurl.com/5xekh8] .

this will be interesting to see how mKhoj Team resolve these issues . ofcourse $7.1 Mn will be of great help here . good move by KPCB

]]> By: Indian startup twitter | Indian Startups in News | Startups in Twitter http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-79053 Indian startup twitter | Indian Startups in News | Startups in Twitter Sun, 13 Apr 2008 07:39:04 +0000 http://www.pluggd.in/?p=1407#comment-79053 [...] that follow the Indian startup scene - Nasscom, Contentsutra, Webyantra, Watblog, Desi Startups, Pluggd, Venturewoods, Convergence, Indian Broadband, Startup Dunia, Trak, iLeher, Aloo Techie, Thinking [...] [...] that follow the Indian startup scene – Nasscom, Contentsutra, Webyantra, Watblog, Desi Startups, Pluggd, Venturewoods, Convergence, Indian Broadband, Startup Dunia, Trak, iLeher, Aloo Techie, Thinking [...]

]]> By: Hietsy http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-79047 Hietsy Sun, 13 Apr 2008 05:47:03 +0000 http://www.pluggd.in/?p=1407#comment-79047 seems this is Kleiner's largest investment in india till now - good stuff from mkhoj !! seems this is Kleiner’s largest investment in india till now – good stuff from mkhoj !!

]]> By: kpowerinfinity http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-79045 kpowerinfinity Sun, 13 Apr 2008 03:34:46 +0000 http://www.pluggd.in/?p=1407#comment-79045 Any whiff of why they chucked the original deal search? Any whiff of why they chucked the original deal search?

]]> By: Harish http://www.pluggd.in/indian-startups/mkhoj-raises-71mn-from-kpcb-sherpalo-1407/comment-page-1/#comment-79044 Harish Sun, 13 Apr 2008 02:50:46 +0000 http://www.pluggd.in/?p=1407#comment-79044 mob adv has to be huge ... these guys have really cracked it. congrats. mob adv has to be huge … these guys have really cracked it. congrats.

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