If you are one of those bloggers who check their stats every now and then (and still wonder where the heck are your visitors?), you have a friend in minekey.
Minekey is a recommendation service that aims to deliver highly personalized content recommendations to readers of blogs and websites based on what they are looking at or have read in the past.
And the obvious qn – why another recommender service?
Most companies in the recommendations space use collaborative filtering, which looks at aggregated data and “wisdom of crowds” rather than specific interests. Minekey’s service integrates behavioral targeting, contextual matching, personalization affinity and the collective wisdom of the experts to ensure that users get content specifically relevant to their individual needs.
How does it work?
Once you have registered, you need to enter the feed id of sites that deliver the same sort of content (as yours). If you are wondering that this can potentially take your site visitor to competitor’s page, don’t worry. In that case, you can simply enter your own feed id and MineKey will deliver the content from your blog/site only. Once you are done with entering feed data, select the widget colors/type and you will get a custom code which you can install in your blog.
MineKey’s USP is that it goes beyond using the meta keywords and post metadata; and infact uses behavioral data too to display the related posts. The business case for Minekey is very simple - too many bloggers writing too many posts, and as the guy who is reading a post, I get all related posts in one place. Contextually served. Period.
Though the current avatar has all the jazziness to attract bloggers to use the product, there are a few jaggy edges. For e.g. one cannot fully customize the widgets as one would like to (and that’s why I had to remove the widget from this site, because I couldn’t change the widget’s header colors).
While I write this post, Minekey is presenting at AlwaysOn Stanford summit (they were the chosen company@ Proto too) and am sure they will gain good traction in the coming days.
If you are a serious blogger, I strongly suggest you to give Minekey a spin and share your comments,.
tags: minekey, reccommedation service
This is counter-intuitive !!
Why will a small box with some more relevant links to the viewer increase pageviews of my blog ? Wont it divert away traffic from my blog ?
Minekey seems to be useful only if it is plugged into some sort of advertising recommendation engine like tyroo. Otherwise it seems to be purely another nice widget with some intelligence behind it.
Vijay
“Why will a small box with some more relevant links to the viewer increase pageviews of my blog ? Wont it divert away traffic from my blog ?” – I mentioned about this in the post – you can enter just your own site feed details and minekey will deliver the post only from your blog.
For e.g if you have a post about “Paris Hilton”, minekey will bring all post relevant to that. – so the viewer obviously gets the related posts in 1 place. Which ofcourse, means that your probability of more page views is higher.
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Feels good to have broken a story before TechCrunch did : http://www.techcrunch.com/2007/08/02/personalize-your-sites-content-with-minekey/
Wow
now Allen stern looking towards PLuggd to get the contents……
Minekey, well they need to improve the Widget and offcourse UI
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I would love to see comments as well on say roll over or in an ajax mode..
great idea nevertheless.
I used their service and am fine with it.
The main point I am very unhappy with is the lack of proper customisation of the widget.
This is a big big put off!
Adding to Aashish Solanki’s comment, it would be great if they can also mine the comments and present them and not just the posts.
i had seen the widget earlier on pluggd.in and i was wondering y it had to be put there–it is nothing but a distraction.is it just a way to earn a few vc bucks in the name of “search”
Hi,
You are right .. we wish the widget was more customizable. I still intend to use it on my blog.
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,..] http://www.pluggd.in is another great source of information on this subject,..]