Minekey mines Social Opinions – Revamps as Destination Site (for opinions)

September 8, 2008
By sinha

Minekey which started as a recommendation service for blogs, and later launched it’s iThink app @ Facebook is launching it’s new destination site (today at TC50) that extend it’s current discussion network (which is Facebook) to span across the five leading social networks – Facebook, MySpace, Friendster, Hi5 and Orkut.

Interesting stats from the team:  Over 1.8 million users have participated in discussions on Minekey network and have expressed over 1 million opinions, cast 40 million votes and written over 7 million comments.

The new service enables one to create their own page (an example) which is a footprint of opinions expressed by the individual.

What’s really interesting is Minekey’s 360 degree approach towards user engagement, i.e. : users->social networks-> Opinions <-users<-more social networks. – essentially, creating a social network using the already existing social graph.

Surely a great platform play that connects users based on opinions.

What’s your opinion?

Minekey has raised funding from NEA IndoUS Ventures.

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4 Responses to “ Minekey mines Social Opinions – Revamps as Destination Site (for opinions) ”

  1. Kamal Thakur on September 8, 2008 at 7:47 pm

    users->social networks-> Opinions <-users<-more social networks

    lots of facebook users!..

    … I will add a ’supporting website/blog’ to the opinion!
    … follow users on email. on keywords they care about. With some specific settings… e.g. indian startups + [ one who posts the opinion should have some average ranking of say x]

  2. Arpit Agarwal on September 8, 2008 at 10:49 pm

    I have been using Minekey’s facebook app for quite some time now, and I an testify it is one of the cool things in Facebook.

    However, their color palette sucks! Have you ever seen a pale orangish-pinkish colored layout on facebook? I’m no artist… but to me it looks so serious… and less fun…

    In any case, they are doing really well. Wish for their success.

    “users->social networks-> Opinions <-users<-more social networks. ”
    Nice work, Ashish!

  3. ahoving on September 13, 2008 at 6:04 pm

    I am watching this closely as I believe it is the next-gen in social media/gaming. RIght now, I wish the interactions were a bit deeper and sustained. It needs some tweaking to really catch on in the U.S.

  4. Goran Kaplovic on September 7, 2009 at 11:34 pm

    Minekey is all right.. however the discussions there are too frivolous to my taste. In addition, as someone mentioned above.. it’s rather cheesy looking. Argumentum ( http://apps.facebook.com/argumentum/ or http://arg.umentum.com/ ) is a more serious and robust discussion/debate type application. Personally, the UI is more intuitive, and lends itself to higher quality discussion.

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