Netprice is a SP Jain incubated startup that recently launched a set of interactive tools that can assist large
brands in checking the performance of their advertising spend.
The Tools also have ability to generate leads directly to the trade network on their mobile phones and track the conversions. Netprice offers 3 services:
- OfferInfo: measures Ad efficiency of Media, and this tool can be particularly of a use to Mega Budget Advertisers, The tool can tell media buyers, which Media is working for them, is it the Radio, or Print, or TV, or Outdoor or Online giving them the best ROI.
- NetSeller: end-to-end, customized and completely private labeled e-retailing storefront with integrated service platforms of Mobile, Wap and Web services for client Retailers
- NetSell: NetSell is a Business to Business solution which can help fulfill the rural supply by using various technologies such as SMS, IVRS, etc.
Netprice’s sales pitch:
Our Tool once deployed will inform which Slot on Zee TV gave more business to the company, was it the 8PM slot v/s 5PM slot, and doing so it also tells which geographical region is having the most potential, i.e. when the ad was released on KBC – Star, is it Kanpur having more potential than Nagpur, and if Kanpur is having more
potential which area/location/pincode of Kanpur has most potential. etc. – all this in Real Time.
Performance based advertising is putting up a pressure on media companies and a few months back, Lintas and Pinstorm partnered for pay-for-performance initiative.
What’s your take on Netprice’s offerings?
The concept looks good and there is definately a need for a product like this especially for traditional media since for new media there are a lot of options if they really manage to give numbers to tell that this ad at 8pm was more successful than other one at 5 pm but I wonder how are they doing it
Hmmm, interesting, wish them all the best.
looks interesting. i think its high time someone changed the world of blindfolded advertising. ads have to speak to the people. wonder if these guys are having something like that…
That’s what I think is going to bring the conventional media at par with online interactive advertising. In fact if Netprice also starts giving some out of the box advantage to those who are responding to the advertisement containing their tool, their technology can actually change every communication done in the conventional media into a highly interactive “web page”. The sheer abundance of websites fighting for getting “Share of clicks” may compel companies to reverse their budgets from online media campaigns and convert all their campaigns to interactive and more responsive campaigns meant for 100 times larger audience. It would be some thing like having 30 crore internet users in India at a time when only 5 crore people have access to computers and a small percetage of them takes buying decision on the basis of online communications. Who knows, this technology might even reverse the advertising trend in US and europe in favour of convetional media. Now this is the onus of Media companies to take note of this technology and use it in a big manner. I see this technology becoming an OS for all media managers as “MS windows” is for every PC user.
Lets hope that this is the Birth of Indias own success story bigger than that of Microsoft and Bill Gates