If you are a sales/marketing manager, you surely know the difference between lead management system vs. CRM application – the diff. between prospect and a customer.
While there are CRM systems to help you manage your customers, there is still a need to have an exhaustive lead management solution to manage one’s prospects.
And that’s where LeadSimplified attempts to fill the gap.
Lead Simplified is an on-line, easy to use tool for all your sales opportunities. Enquiries from all channels (direct, website, field sales, phone calls emails and partners) come into a single database giving you ” unified view ” of a prospect / customer, consolidating enquiries under a single account that may have been accumulated over the years.
In real time, in a team environment, sales managers and sales people track their activity as prospects move through the enquiry process. Everyone is accessing the same centrally managed database, which enhances collaboration, forecasting and marketing analysis over a period of time.
The product lets you:
- track of ones leads for now and future
- assign leads to right people & help you follow-up at the right time
- classify leads into hot/cold
- measure how prospective is a lead
- offer statistical reports to improve the decision making process for investment decision for lead generation
Most importantly, the solution is available as a service and is charged based on number of subscriptions.
While salesforce and other CRM apps do have flavor of lead management inbuilt, is there a need for more customization? Do you think LeadSimplified has a great differentiator here?
Share your feedback.
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Sounds interesting. A full fledged CRM application sometimes feels like an overkill in the beginning. This can be a useful addition there. But the problem is that as the organization grows and needs for actual CRM increases, it might prove to be a hassle to maintain data at two different places. If they also offer an upgrade path to full fledged CRM solution, it can provide a more compelling offering. Although that puts them in direct competition with other major CRM providers.
Also the “About Us” link on the website leads nowhere and I have no idea who I am trusting my data with? Are they in India, in US? Do they have any prior experience in the field? Too bad !
Abhaya
http://pothi.com
dear Abhaya Agarwal,
this is an indian startup company from chennai. our servers are located in us. we would shifting them to india in 2 months, as we are working with sun microsystems to test the application in their labs. transition would take some time.
regards
kalyaan
VP-Marketing
Another lead manager that I like is Leads360. It is basically web based, so I my sales agents can work anywhere they are. I can also monitor their performance. This software, moreover, works like any CRM and allows you to not only store leads but also track, score, and eventually nurture your leads.
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