Driving direction is still an unsolved territory in India (after all, Indian streets have no names) and even though, there are few players working on the problem, there is always a scope for improveme
nt and innovation.
LatLong, Bangalore based startup attempts to help you with driving direction data, based on lat/long of a place.
The Bangalore based startup lets you search for a place using intuitive query keywords and provides a very useful set of direction.
For instance, one can send following queries (to 90088 90088):
- WHERE <business name> – e.g. where chungwah,mg road
- GO starting point TO/FROM destination/source – e.g. GO MG Road FROM Bannerghatta road
and Latlong will show you how to get there.

Products like Y! India Maps, RouteGuru, MapMyIndia etc do provide driving direction based on lat/long (and landmark based), but there are tons of scope for improvement – and latlong.in does looks promising (currently available only in Bangalore).
The biggest challenge for them is to scale up to other cities (after all, everybody is struggling with the same old issue of lat/long in India) – very few players have been able to crack the problem.
What’s your take on Latlong?











I have used their service and must say it’s pretty good (for B’lore) compared to Y! IN maps or others.
Very neat! they found a place in my phone book.
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I came from Chennai to attend TES 2008 on 16,17 & 18 Dec. Found it very easy to tell my Auto driver “turn right here next to the mantapa”, “go via south end circle”, etc to reach the venue and back home. Also was able to calculate the fare with the distance provided by the service with which I was able to negotiate the “flat rate” with the auto driver. Since they use the 10 digit number, people with FREE sms will benefit from this service. Great job. I’m eager to see this service for Chennai.
@Virupakshan K, the next city will be chennai