Mobile Browsing is a Male Activity!
Opera has released demography report on usage of OperaMini and India is at the extreme end – 97.2% users are male! (for US, it’s 80%).
Top 10 sites in India (based on # of unique users):
- www.google.com
- www.orkut.com
- www.yahoo.com
- www.gmail.com
- www.rediff.com
- www.youtube.com
- www.gamejump.com
- www.wikipedia.org
- www.information.com
- my.opera.com
User demographics
Male:97.2%, Female:2.8%
18-27 group comprises 75.7%, 28-37:13.8%, 38-47:3.8%,48+:1.0%
No wonder sex and celebrity search rule the mobile world!
Other stats from Opera
- Globally, 13.4% of Opera Mini users are under 18 years of age, 64.5% are 18-27 years of age, 16.7% are 28-37 years of age, 4.4% are 38-47 years of age, and 1% is more than 48 years of age.
- The top 10 sites in each country ranked according to number of users are somewhat different from the top 10 sites in those same countries ranked according to page views.
Also see: Worldwide mobile browsing report
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
I was curious how browsers figure out sex/age ?
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From the report:
Demographic data was collected from voluntary user surveys that were made available to a random subset of Opera Mini users, via their handsets, in English, Russian, Chinese, German and Polish. Surveys responses were collected between February 2008 and June 2008.
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Maybe it just means that men are more likely to fill surveys. (too much time? , can’t prioritize ?
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