Creadivity – Marketplace for Creative Designers
Bangalore based Creadivity is building up a marketplace wherein customers (SMEs/individuals/corporates) can post problem statements and creative designers/creative enthusiasts will pitch in their solution. 
What’s different from a regular marketplace?
Vertical focus on creative assignments only.
Majority of creative work fall under two categories – Low-involvement work (logos/calendars) and High-involvement (posters/merchandise etc). Creadivity has an automated solution for low-involvement work while they work closely with customers and selected designers for high-involvement work.
Customers can post their requirement (need to pay upfront cost of Rs. 1000/ along with a minimum commitment of Rs. 2000/ for creatives, which you are required to pay to creatives only incase you like the final solution) and once the problem statement is published, Creadivity will distribute the same to it’s designers and interested ones can pitch their samples/designs (customers will get minimum 5 options to choose from) – typical approach followed for low-involvement work.
For high-involvement work, Creadivity will work with selected designers and charges higher fee.
Part of TiE-EAP programme, Creadivity bosts of 450 creatives, 13 clients and has awarded ~Rs. 48K so far.
Marketplace Dynamics
As of now, Creadivity charges buyers for posting requirements – I strongly advise them to open up their marketplace atleast for the next few months (till they gain credibility) – some of the successful marketplaces allow both parties to communicate freely and in turn, make money on transaction.
What’s your opinion on Creadivity? If you are a startup, will you use Creadivity?
Do share your opinion.
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
Crowdsourcing coming to India? Good! Their logo and website badly needs a revamp if they want to compete with Crowdspring or 99designs.
Ramesh Nair
Designs that one can get in crowdspring and 99designs is of far superior quality. Creadvity needs to do a catchup
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Good start. Been in the space of web & design for quite sometime now. I feel this is a closed model. As mentioned above crowdspring / 99 designs already do a great job.
1. Create ‘creative spaces’ on your portal for design firms.
2. Make the ‘jobs’ like competition with open entries.
3. Have a pro/enterpise account which can interact with pro / verified designers.
my 2 cents.
all the best.
Thanks Aashish for your inputs! Will keep them in mind and look forward to having you as creADivity Member!
Check the new logos for creADivity at http://www.creADivity.com/Blog and feel free to write to us at modulator@creADivity.com on your feedback!
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creADivity has now been rechristened as Jade Magnet and can be accessed at http://www.jademagnet.com. Would love to have your feedback
The new name, honestly, gives a negative connotation. It sounds jaded.
Thanks Ramesh for the feedback!
However Jade is a very precious stone and is widely treated as auspicious in most parts of the world.
Also to know the reasoning behind the name request you to pls. check http://www.jademagnet.in/blog/uncategorized/whats-in-the-name/