Burrp all set to launch TV listing service
Deap talked about Burrp’s TV listing service around 8 months back and now the team is all set to launch it’s TV guide – tv.burrp.com.
What’s tv.burrp?
“An all inclusive Online TV guide that lets you decide what’s playing where… way ahead of time!” – i.e. most probably a TV listing/guide service which enables users to receive alerts/updates about their fav. TV programmes (mashed up with user reviews/ratings etc) and maybe, watch episodes online too.
Why is Burrp getting into TV listing?
Primarily, because it’s an unattended market – there are couple of portals which focus on TV related news and few new developments like availability of selected TV shows on portals (for e.g. ‘kyunki saas bhi kabhi bahu thi’ available on rajshri/indyaondemand) does validates the viability of big money out there, but the most interesting part is that there is not a single significant big player in the market.
Above all, a TV listing/guide service fits into Burrp’s target segment of ‘lifestyle’ consumers.
What do you think will tv.burrp be? – Syndicated content? Paid service?
Interestingly, US TV listing startups like meevee.com are still sucking wind (they have gobbled upto $12.5mn), so only time will tell, how Burrp’s TV service fares in the market.
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
The Burrp CEO’s talk about this 8 months back is here
http://codeinspections.blogspot.com/2007/08/burrp-to-launch-tv-related-product.html
indiantvschedule.com works great although I’m not much into TV these days !
[...] Burrp TV is an online TV guide from the same guys that brought you the restaurant and night life search engine. It lets you search for shows you like, set a reminder and then get a reminder when the shows about to play. [...]
I dont agree with Ashish’s comments on TV listings being an unattended market. I work with a TV Channel and we have always been using http://www.zipazap.com as a final word on TV Program listings in India. There are also a couple of other TV listing services such as the one on indiatimes.