BigAdda is using an interesting strategy to promote microblogging – instead of directly reaching out to consumers, they are banking on BigB to lead the marketing pitch.
BigAdda has enabled microblogging for BigB’s blog – http://blogs.bigadda.com/ab/
Considering that he blogs once or twice everyday, with MoBlog he can now keep his fans updated on his activity by the minute. He can micro-blog on his blog – http://bigb.bigadda.com from anywhere and at any time. Big B’s fans, who leave thousands of comments on his blog site everyday, will now be updated even when their star is on the move while also helping Mr. Bachchan to keep his promise – “if you write to me. I will reply!” [PR]
This is a smart rollout plan because moblogging in India otherwise is happening only thru’ Twitter – which is still a geeky phenomenon.
Will BigAdda’s strategy work? While BigB’s blog will generate lot of PVs (which BigAdda will monetize in future), I am not too sure whether the avid bloggers will switch to BigAdda.
Having said that, it doesn’t really matter. Geeks aren’t the target user – BigAdda, in order to achieve a substantial user base will have to go beyond the net savvy junta and promote blogging as a ‘personal diary’.
What’s your take?
Related: Does celebrity blogging works?
To add what BigAdda has achived, DilKholKeBol.com is redefining what a conversation messaging and mode of is all about, and changing the face of microblogging communication in India, bringing India together. Dilkholkebol.com microblogging site is fast becoming a communication utility and blogging among users a social habit. Recently, it has thousand of growing subscriber feature Guru’s and Chela’s is getting popular too. I am a regular blogger too. I find this Indianise site entising as it allowed me hinglish messaging rather i would say dilkholkebol.com allows expression of thoughts using Roman alphabets across languages and allows messages upto 400 characters along with Video and photo uploads, boleeja and many other features. dilkholkebol.com is by the Indian for the Indian.
bigadda and others are no doubt nice, but I always wanted to bring in a concept to microblogging !
I hereby post a Review-Request for http://www.emote.in ,
A microblogging service; which is a platform to -
1. Make yourself heard, comment on news, stories and current affair.
2. Share your experiences, memories and events with your friends and family.
3. Connect with different people with similar emotional attributes as yours.
(eg: if attrocities on animals make you sad, connect with others who share the same feeling)
4. Jot-down your experiences. You usually have so many things to say – a constant stream of thoughts, comments and observations running through your head continuously.
5. Last but not the least, has everything (and much more) that twiiter has.
6. A wonderful timeline coming shortly (in few weeks)