@Sri – thanks for pointing out the typo. Stupid mistake. It’s been corrected now.

I agree that there are tons of other tools/services for scheduling/alerts etc. There is Google Calendar, Remember the milk, Outlook, mobile phones and more! All these are generalised task managers. Is Due On concentrates on one specific type of task and that is paying the bills! Simplicity and ease of use is our USP. And if you register and add something, you will see the real thing when you receive the reminder email. It reminds you what is due and how much. A lot of other features are in the works like viewing your billing history so you know where you have been spending and how much, email reminders to multiple email ids and reminders via Twitter Direct Message. Why Twitter? So that you can get the alerts on your mobile, web or desktop and not just on email. if Twitter is already there why not use it? Developer API is also in works. And as Ashish mentioned, we can leverage the alerts platform for a lot of other services in future.

Is Due On is not the first of its kind. BillQ (www.mybillq.com) is already in this space. We are not competing with RememebrTheMilk, we are competing with the likes of BillQ.