a2zApplications : SaaS Platform for Indian SMBs

July 16, 2008
By sinha

Started by ex-salesforce.com employee, a2zApplications is  a Multi-Tenant, Multi-Utility Business Software Platform catering to Indian SMB market.

The a2zapplication platform enables SMBs to build applications like Sales Management/Marketing Management, To-Do/Activity Management, HR, Issue tracker, Asset, Project tracker etc apps using the APIs.

SaaS is picking up bigtime in India and is expected to to reach $165 million by 2010, according to Springboard Research.

Apart from lower TCO, one of the key drivers of SaaS uptake in India is ease of use and minimal effort involved in management of apps.

Given Indian companies’ lower development/marketing cost, Salesforce will face a strong competition in the coming few days (their CRM app is priced ~1.5L per user/per year!) – a2zapplication’s app is available for Rs. 600/month ( Individual Edition) and Rs. 2,500 / 5 users / month (Team Edition).

The Indian SaaS companies still do not offer the entire CTI integration or integration with other apps like SAP, Oracle etc – but given the infancy of this market, there surely is a place to stay simple and not build unusable features.

As far as SMB investment in India is concerned, the total IT spend of Indian SMBs is expected to touch $10 billion this year, of which $1.1 billion is expected to be spent on IT services alone [ET]

What’s your take on a2zApplcations?

Other startups in this space: Kallos Systems, Impel CRM, Demazi, DeskAway

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5 Responses to “ a2zApplications : SaaS Platform for Indian SMBs ”

  1. Mahesh on July 16, 2008 at 12:40 pm

    i liked the domain name which is surely remembered.

    staying simple is one of the factors of product magnetism and domain name too.

  2. Malapati Sekhar on July 16, 2008 at 2:11 pm

    AdventNet/Zoho (http://www.adventnet.com) is into similar space for a decade or so.

    Thanks,
    Raja

  3. Rajneet on July 16, 2008 at 5:14 pm

    We are providing SaaS Platform, not specific SaaS-based business software to MSMEs. It means customers can deploy any business apps that they need as they grow and these apps will be completely and can be changed by business managers easily in future. For example, a customer needs to print an Invoice or Contract/Order form or any other forms/UIs in their specific format with logos etc. This can be done on our platform from scratch in an hour by our consultant. There is No additional cost for additional apps, just a subscription fee to access the business platform. Unlimited customization (we prefer to say Code-free development from scratch) is the real power of the platform. Our industry-specific samples help customers to get up and running in few days. We can cater to any industry virtually. How will a hospital use ZOHO CRM/Salesforce.com CRM for their hospital management? How would they print their OPD slips?

    Zoho CRM is a replica of Salesforce.com CRM (they are closely following them and copying everything including look-n-feel). A2zapplications.com was founded much before Salesforce.com decided to publish their platform as a Service (which is known as PaaS- a true SaaS Platform) with new name “Force.com”. a2zapps platform is primarily designed for SMEs in India where Zoho/Salesforce.com was designed mainly for US market. We are much better positioned to serve India’s 8 million SMEs who have been deprived of IT so far.

    There are some vendors that are tweaking their existing business software to be part of SaaS revolution. They are claiming themselves as SaaS providers but they take single-tenancy approach. We categorize them as Hosted Solution Providers, not SaaS. They can never provide customers with all the benefits including pricing, QoS and the stability that a true SaaS platform vendor can do. On our part, we are trying to educate customers through a detailed Buyer’s Guide which is available on our home page of our corporate website.

    -Rajneet @a2zapplications.com

    • santhanam on August 19, 2008 at 6:04 pm

      Seems like a great effort; a lot of thought has gone into it. I am sure you would have taken care of a lot of requirements based on early adopters feed back.

  4. Jeremiah Ryan on December 24, 2008 at 5:48 am

    Saas applications by their nature are not bounded by geographical location and hopefully local directories such as this one might consider listing a small niche SaaS application developed in Ireland. BOOKMEETINGROOM.COM is a micro Web 2.0 application designed to simplify the management of meeting rooms in the office environment. This cut-down application is practical, easy to use and solves a real problem. A 30-Day free trail makes it easy to trial.

    Jeremiah Ryan
    http://www.bookmeetingroom.com
    http://www.activeonline.ie

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