Zapak takes ad-supported Mobile Gaming Route
Reliance has launched it’s own application storefront to distribute games on 
mobile – apart from Zapak games, Reliance has partnered with Greystripe for ad-supported games.
GreyStripe is an in-game mobile ad network and ad-supported mobile game distribution platform (provides mobile game publishers an automated, developerless process that ad-enables java and iPhone mobile games and applications).
Zapak has a user base of 5.1million and this partnership will enable them to feature 900 plus ad-supported games and applications from Greystripe.
In general, the subscription based model is not working in mobile entertainment business and ad-supported seems to be the way out.
What’s your opinion?
-
Related posts:
- Zapak launches Corporate Gaming Tournament, Mobile Games eye socionets
- Zapak to shut down it’s Bangalore Office?
- Gaming Industry Roundup: IndyaRocks partners with FXLabs, Zapak to sell merchandise
- Mobile Gaming Industry in India: Cricket, Hollywood rules the action
- Indian Gaming Industry roundup: Key statistics and Business model in online gaming
[...] based business hasn’t worked in Mobile entertainment and though Zapak recently launched ad-supported games, their employee costs are almost double their revenues (revenues are in the range of Rs. 20 crore, [...]