If you are a social media marketer, you can’t ignore twitter. Many Indian brands have embraced twitter – but the question is what’s the audience profile like? What’s the typical age group that one should target?
We try to answer some of those questions here.
As per Comscore, Twitter received 0.12mn Unique Visitors in the month of Feb (this is a representation of interest, since users tweet using various tools/plugins available).
Twitter India Audience Profile
Data – For your Eyes only
The above data is compiled from Comscore (read India’s Top Digital Confusion to understand the reliability of Comscore data).
Nevertheless, here is the audience data for Twitter (Feb 09):
| Total Audience | Total Unique Visitors (in ‘000) |
| 15+ | 119 |
| 18+ | 118 |
| 25+ | 72 |
| 35+ | 29 |
| 15-24 | 47 |
| 25-34 | 43 |
| 35-44 | 18 |
Males:
| Males | Total Unique Visitors (000) |
| 15+ | 94 |
| 18+ | 93 |
| 25+ | 55 |
| 35+ | 23 |
| 15-24 | 39 |
| 25-34 | 31 |
Female Audience:
| Females | Total Unique Visitors (000) |
| 15+ | 25 |
| 18+ | 25 |
| 25+ | 18 |
| 15-24 | 7 |
| 25-34 | 12 |
It’s quite obvious that males rule the twitter world in India, but what’s interesting is the active age group data (15-24 seems like an interesting number in male category, while 25-34 age group females are most active!).
What’s your opinion?
Follow pluggd.in on twitter
Recommended : Content Seeding: Few Great Lessons from Twitter and FriendFeed
Thanks was looking out for these stats for a long time. Are the stats directly from twitter or some third party ?
Very interesting data Ashish !
Aloke
@iXiGOIndia on Twitter
I somehow don’t think that unique visitors is the number we should be looking at to judge twitters spread across India. Signups is the correct parameter OR the total tweets sent from India. I was just going through a site the other day that gives you a breakup of tweets being sent from different regions of the world(another of those sites using twitter API), India was nowhere on the map. I was reading the other day that till the end of October 2008 India had only 3000 active Twitter users (hard to digest but can be true)
Or maybe we should also check the number using Twitter via SMS, website and other tools. Number of signups is also cool but many signup just to checkout and then die. So Number of tweets is a more dependable number to be considered for stats.
Pingback: 67 Indian Brands & Businesses on Twitter | Screensumer by Santosh Maharshi
Pingback: Hindustan Times Jumps on the Twitter Bandwagon. Does not create a Conversation! | BeFoxy
Hey,
Twitter would obviously continue to grow in India very similar to the global phenomenon, as it is straight forward to signup and easy to follow from a mobile device on the move. I would like to see more Indian entreprenuers and technocrats on twitter.
Hi! I’ve done something similar using vizisense: http://geetarchurchy.wordpress.com/2009/05/17/india-twitter-demographics/
Let me know what you think!
thats great that you are talking about the twitter api,a good example of searching with the twitter api is on twiogle.com because you can search on twitter and google at the same time.
Pingback: Internet Market Pie in India – Part 1 « In Search of Meaning
Hey, would be super awesome if you could update this data!
thanks!!
hi I hope you will accept me
The site is quite ambiguous it is not easy to catch up. But still I continue to use it, it is amazing in some sort
Thanking you,
Zuber Ahmed Khan
Mtalha2@gmail.com