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	<title>Comments on: Private Sector to go slow on Advertising</title>
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	<description>We Heart Startups!</description>
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		<title>By: Beeba</title>
		<link>http://www.pluggd.in/india/private-sector-advertisement-spend-3951/comment-page-1/#comment-106017</link>
		<dc:creator>Beeba</dc:creator>
		<pubDate>Tue, 07 Apr 2009 04:29:15 +0000</pubDate>
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		<description>Ashish, the content game is very worth playing but only if you can    consistently provide quality content. 
Quality will always work, especially in recessionary times when corporates will want to maximize their buck - they should be doing this all the time anyway, right?
The problem across the board is that there are just way too many &quot;me-toos&quot; and the general mentality is that everyone wants to be a &quot;me-too.&quot;</description>
		<content:encoded><![CDATA[<p>Ashish, the content game is very worth playing but only if you can    consistently provide quality content.<br />
Quality will always work, especially in recessionary times when corporates will want to maximize their buck &#8211; they should be doing this all the time anyway, right?<br />
The problem across the board is that there are just way too many &#8220;me-toos&#8221; and the general mentality is that everyone wants to be a &#8220;me-too.&#8221;</p>
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