Private Sector to go slow on Advertising
Recession is hitting the advertisement world and private sector, which constitutes the bulk of advertising industry will curtail it’s spending by 32-35% in the current fiscal.
As per ASSOCHAM, even though print and media have dropped their rates by 25-30%, corporates’ earnings too have gone down and hence the ripple effect.
In general, online advertising too has suffered massively – CPM rates have fallen down and travel category advertisers (one of the highest spenders) have backed off.
Comes back to the good old question – how else can one monetize content then? Is content game really worth playing?
Recommended Read: Recession and Consumer Spending in India | Recession & Impact on Media – Outlook group up for sale?
Series of Interviews with Industry: Recession, Downturn and Startup Survival
-
Related posts:
- TV Advertising in India – Cellular Phone Services Top the Ad Volume
- Matrimonial sites ruled the online advertising space
- Advertising Market in India: TV and Radio to grow faster than the Print
- Media Advertising Forecast – Newspapers will be the worst hit
- Online advertising in India: Microsoft launches digital ad platform
Ashish, the content game is very worth playing but only if you can consistently provide quality content.
Quality will always work, especially in recessionary times when corporates will want to maximize their buck – they should be doing this all the time anyway, right?
The problem across the board is that there are just way too many “me-toos” and the general mentality is that everyone wants to be a “me-too.”