Marry Bollywood star (look-a-like) – BharatMatrimony launches Facial Search

March 5, 2009
By sinha

BharatMatrimony has launched facial search feature (link) that enables you to upload celebrity (you can also upload your ex-girlfriend’s pics) pictures and BM will find a look-alike.

The facial search technology used is far from being perfect – but guess it’s a good start- I am sure it will lead to major ‘discovery’ of profiles. Most importantly, such features add a lot of fun value to the product – and in turn, increase stickiness.

Do give this feature a spin and share your opinion.

What will Shaadi do? Launch something similar?

Must read: BharatMatrimony – From Scratch to Success: Walk the journey

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5 Responses to “ Marry Bollywood star (look-a-like) – BharatMatrimony launches Facial Search ”

  1. Prabhuram Baskaran on March 5, 2009 at 11:05 am

    Interesting!, expected to see dimples for all preity zinta ‘look-a-likes’ ;)

  2. Sriram Vadlamani on March 5, 2009 at 11:32 am

    I think the other matrimonial sites will follow. This is the second news from BharatMatrimony after the IDEA tie-up.
    This might be an interesting read : http://www.indianomics.com/2009/03/05/want-a-bride-who-looks-like-aishwarya-rai-try-bharatmatrimonys-facial-search/

  3. Shahrukh Khan on March 5, 2009 at 12:11 pm

    Any statistic about who is in demand

  4. Kasi on March 5, 2009 at 3:25 pm

    What an idea SirJi….what a way to put facial recognition algorithm for test….hats off to bharat-matrimony.

    I tested the search and looks like…the algo works more on the hair style than the facial features!!! (my observation).

    However, a good way to start a search.
    I liked the “more like her” search than cini-star search.

    Jaiho.

  5. raghu on March 5, 2009 at 9:56 pm

    awesome idea dude

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