Access Internet via any display device – @Box from Ichip
One of the major reasons why Internet penetration in India is low is because of the dismal PC penetration.
Hyderabad based IChip has an interesting solution to combat this – @box.
@box allows access to broadband internet without having a typical PC around. The product allows the user to access the net through any display device, a TV for instance, or a projector etc.
Tech Specifications
The @box comes bundled with Firefox and includes full flash, HD video, 2D/3D graphics and a suite of applications. In other words what is available on the Net, which is perhaps everything, can be enjoyed or studied sitting on your sofa or a school bench, on a TV or projector at a marginal cost. – more
@Box costs Rs. 6,990/ (standard package includes keyboard, track ball, power adaptor and a cable to connect to the television) and the company has partnered with BSNL Broadband to supply @Box to its rural subscribers at a subisdised cost of Rs 2,500 per set (via).
What’s your opinion on @box technology? It does has the potential to change the India’s Internet penetration story.
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Related posts:
- Mobile Internet users 14 times more than the broadband users
- $2bn Public Private Partnership for Rural Internet in India- Why not Free Lunch?
- Mobile phones will overtake PCs as the most common Web access device worldwide [Gartner]
- Urban Mobile Users in India – What do they access Internet For? [Market Report]
- Majority of Indian Internet users aren’t sure of Internet’s utility?
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
