Comments on: Media Advertising Forecast – Newspapers will be the worst hit

By: insurance

insurance — Tue, 19 Jan 2010 04:12:40 +0000

SEO is the wave of the future but I am expecting huge changes in the next 5 years as search goes local.

By: Edward Izzys

Edward Izzys — Thu, 21 May 2009 16:23:02 +0000

Interesting!

In the past, offline media was one of the major mediums to promote one’s business and brand awareness. However, with the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can use for our Internet marketing solutions, but SEO (search engine optimization) today has taken a stance much ahead of any other technique.

SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.

I thought this information would be helpful for those who wish to promote their website and get great results.

By: Viral Jani

Viral Jani — Sun, 03 May 2009 13:11:55 +0000

There are multiple reasons for Print to be the hardest hit..Some of them are…
Key sectors like Finance, Real Estate & retail on which print is highly dependent have reduced advertising.
Print buble has been building for a long time now as far as Media inflation is concerned..Print players have been increasing ad rates despite falling readership & sooner or later advertisers were to realise how Print was delivering so low on ROI…specially when TV ad rates have been falling despite increasing reach…
Cheaper and more exciting alternatives like Radio for local advertising…
As far as the forecsat for the year is concerned, the forecast seems spot on as far as broad trends are concerned..but too early to say who will grow by how much…if things pick up well around October, then we might see some healthy growth to cover up for the losses in the first half

By: Kasi

Kasi — Wed, 29 Apr 2009 13:25:26 +0000

Kinda expected though. Lucky… Indian population have not turned digital yet.

Western world is envisioning closure of some of the biggest news paper…like NYT.