Here is the banner ad rate for IRCTC’s payment page – 168*193 size banner auction’s (the ad appears on the left sidebar on the payment page) minimum bid is Rs. 3,00,000 (6 months duration).
Banner Ad Rates for IRCTC
IRCTC Transaction for Jan 2009
- Total # of transactions: 5937993
- Total amount transacted- Rs. 5260270734
- Total amount transacted- Credit Card: 2132850175
- Total amount transacted: Debit Cards: Rs. 1677066214
- Total amount transacted: Cash Cards: Rs. 952479049
IRCTC Traffic – Flying High
IRCTC Traffic - Flying High
With ~2.5mn UUs in December 2008 and ~8mn visits, don’t you think that IRCTC is selling it’s ad inventory at a damn cheap CPM rate?
How about ad networks partnering with IRCTC for the inventory?
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Shockingly low IMHO. As a recent entrant to the world of web entrepreneurship it is actually scary that this is the ad revenues that one can expect. But then again it is the Lowest bid so I am assuming that the figure will only go up.
Even though I haven’t dealt with CPM rates myself that sounds dirt cheap. What I don’t get though is why would you want to sell it for 6 months flat? I would rather time-share that inventory and maximize the hell out of it. This also shows a lack of standard rate chart for ad inventory. Anyone got some comparison figures on rates from different advertisers and ad networks? That would be super useful for the publishers I bet.