By sinha on 12, January, 2009 | Channel: India Online

ibibo targeting 10mn users by 2011..where is the social graph?

ibibo currently boasts of 3.3mn users and is targeting 10mn by 2011.

The portal, started as a pure social network (around blogs etc) changed its positioning to a talent showcasing social network and partnered with MTV and even other TV channels to launch contests.

Essentially, ibibo gives access to established names (like photographer Daboo Ratnani, Jatin Kampani,choreographers Bosco-Ceaser etc) via contests held at the site; and serves as a way to bypass the long queues.

The bigger question for ibibo is on user engagement- many of the users register @ ibibo to participate in the contest – how many of these users are still active once the contest is over?

ibibo traffic

Infact, is there a social graph building up at ibibo (well you need one if you are a socionet)?

What’s your opinion?

 

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    • comment(s) on ibibo targeting 10mn users by 2011..where is the social graph?

    2 Responses to ibibo targeting 10mn users by 2011..where is the social graph?

    1. Nilesh says:
      January 12, 2009 at 10:41 AM

      Having at least one link in the article to the company it’s about would be nice, especially for lazy typists like me :-)

      cheers
      nilesh

      Reply
    2. Vijay Kayal says:
      March 4, 2010 at 2:57 PM

      Having a target is a nice idea. Without a project you are can simply land at no man’s land . By having a goal Ibibo has risen high like a guided missile and is going to hit the bull’s eye.

      Reply