BigAdda’s Traffic Decline – SEO Gone Wrong?
As of now, if you search for BigAdda in Google, the first organic result is not of BigAdda.com, but BigAdda.in (a site on jokes).
Looks like somebody has really screwed up the seo at BigAdda site – only ~4K pages are indexed by Google. Also, there is no pagerank information available for BigAdda.com as well.
Traffic Decline
Comscore results:
Quantcast (mainly measures US traffic):
Except Alexa, the traffic is surely down everywhere else. Any idea what’s happening here?
[Hat tip: Gaurav]
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
Good catch … But i guess it hardly matters.. coz . Ppl hardly search for things using the name of of the site.. if they already know the name of site .. then why to search … got my point..
For eg.. i know Tech Crunch is good tech related blog.. now why would i search for TECH CRUNCH on google..
@Suraj jain, – not really, these search terms -also called ‘navigational queries’ form a large category of web searches. This is one of the reasons why yahoo is one of the top searched terms on google.com, people love clicking in place of typing. Also personally I use google/yahoo to direct me to bank websites. I dont want to type citybank and enter into web fraud.
-prashant
@Prashant, I agree to your point .. Absolutely.. I too do the same for banking sites (good way to avoid TYPOS).. but i guess masses still prefer to go to the sites instead of making via trip
Yahoo was top in google way back 06.. now thats a history .. now if u luk into today trends http://www.google.com/trends/hottrends?sa=X u will hardly find any brand (product) name out there.. I perosnally visit twitter , gmail , yahoo mail , pluggd.in , techcrunch daily.. and i dont use google search to reach them .. do u ..
@Suraj jain, Prashant pretty much summed up the basic reason why it is important to have your brand name as the first result when you search for the brand on google/yahoo/msn etc.
Just to add more context, bigadda now has to put money in SEM – If they had done good SEO (or let me
say, didnt screw up the earlier one), they won’t be spending money on SEM.
@Suraj jain, wanted to add one more things – google trends is apparently buzzing words in relative sense(highest change) and not in absolute sense. To get an idea I compared one random word scott jones with yahoo and see the result in http://www.google.com/trends?q=yahoo%2C+scott+jones&ctab=0 . Here is one related article from searchenginejournal
http://www.searchenginejournal.com/is-google-trumping-the-url/6820/
-prashant
[...] reading Pluggd.in ’s post on BigAdda’s traffic decline and similar post by StartupDuniya, we tried to digg it down [...]
A further deeper digging reveals that
1) bigadda.in is using the name “BigAdda” as a trademark.
2) The TOC of the site talks about a company named “BigAdda Inc”
3) The owner of the site is *possibly* also a promoter of porn..
The post based on further digging.
Even techcrunch gets maximum amount of traffic from google. Here is a link by Arrington himself about traffic source for techcrunch http://www.crunchnotes.com/2007/01/22/techcrunch-referral-traffic/
To understand the importance of ranking for your own brandname, please set google as the homepage for your browser. Next when you start the browser, google defaults the search
box as the starting point for typing.