Comments on: The secret behind in.com’s traffic!

By: Rony

Rony — Tue, 18 Aug 2009 09:33:30 +0000

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By: Network18’s IBN7 goes online with IBNKhabar |Technology and Business Startups in India

Sat, 08 Nov 2008 12:45:36 +0000

[...] The Secret Behind In.com’s Traffic [...]

By: Arun Thomas

Arun Thomas — Mon, 27 Oct 2008 07:36:28 +0000

Interesting. Must be true..

By: Understanding Web18’s Consolidation Strategy of Portals (under In.com) |Technology and Business Startups in India

Mon, 27 Oct 2008 06:23:41 +0000

[...] marketing campaigns (plus some other means) seems to beat Web18’s most-trafficked site and the cashcow, [...]

By: The In thing | brants

The In thing | brants — Fri, 03 Oct 2008 04:18:17 +0000

[...] to have job search, real estate search and bars and nightclubs search. Here’s an interesting post that throws some new light on those [...]

By: Rahul

Rahul — Mon, 29 Sep 2008 14:15:48 +0000

BRilliant post , i firmly believe in.com is just a random site , nothing special to be honest , the fact is that its being advertised ,i.e., people are aware of such a site where they can do stuffs which they consider as ” cool ” , you know right ? the power of advertising rules brother.

By: Santosh

Santosh — Mon, 29 Sep 2008 13:42:09 +0000

There are very few .us domains compared to the .in domains. Fact.

By: Weekly Recap - [22nd - 28th sep] |Technology and Business Startups in India

Weekly Recap - [22nd - 28th sep] |Technology and Business Startups in India — Mon, 29 Sep 2008 03:38:00 +0000

[...] The secret behind in.com’s traffic! [...]

By: Lord Haw Haw

Lord Haw Haw — Fri, 26 Sep 2008 08:53:56 +0000

If you have a look at google trends,

http://google.com/trends?q=ndtv%2C+in.com&ctab=0&geo=all&date=2008-9&sort=0

I figure that they are generating some 2000 odd search queries a day on google…

Not too shabby.

By: Interesting comments: Logo similarity between LinkedIn and In, Few Guerrilla Marketing Tips |Technology and Business Startups in India

Fri, 26 Sep 2008 05:07:37 +0000

[...] ————— @Jack on The secret behind in.com’s traffic! [...]

By: Ashish

Ashish — Thu, 25 Sep 2008 17:32:01 +0000

Awesome finding !

By: Jack

Jack — Thu, 25 Sep 2008 13:16:32 +0000

Great post, perfect reasoning.
Has anyone noticed the similarity between their logo and that of LinkedIn?

By: surfer

surfer — Wed, 24 Sep 2008 08:07:26 +0000

From pure here say the number is Rs 10 crores!!!!

By: Rupesh

Rupesh — Tue, 23 Sep 2008 08:37:42 +0000

This Network 18 has a very good repo with orkut till now, with exclusive communities for Tech2, MTV Roadies, MTV youth icon .etc.
But, with in.com and heavily promoting it on all medium including TV, are they going to ditch orkut?
BTW, a very fact about in.com is people register to listen music. (gaana bahut mast hai – these kind of comments I have gathered about in.com so far from people from different walks of life…)

By: Gautam Kshatriya

Gautam Kshatriya — Tue, 23 Sep 2008 07:56:42 +0000

I’ve noticed (and clearly everybody else has too – its quite hard to miss) that In.com is being aggressively promoted through moneycontrol.com – i.e. the in.com header and the offer of a ‘free newsletter’ from udayan in you in.com mailbox. I wonder how effective this campaign has been?

Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com

By: ArpitNext

ArpitNext — Mon, 22 Sep 2008 18:21:03 +0000

I don’t know if Naman is right or Wrong , but I am very impressed with the Theory !!!

Well Done Naman !

By: Anurag

Anurag — Mon, 22 Sep 2008 15:22:50 +0000

That would be an interesting fact to know. I checked up older pages on archive.org and the seller listed in.com domain’s price in some millions. (archive.org used to show the old pages, but now all the robots are disallowed)

By: Rishi Khiani

Rishi Khiani — Mon, 22 Sep 2008 14:38:25 +0000

For the record
In.com does currently get 20 percent of its traffic from redirects, yes this was a fact we realized before we acquired the domain. Are we using this to our advantage? of course we are. How often do you get a domain that has the unique distinction of virtually creating its own top level domain. BUT the surge you see in alexa or comscore is due to the fact that word of mouth, internal promotion and traffic from the web18 network has propelled it to those levels faster than we could have imagined, we all knew we had a great product but to get the response that it has got has been overwhelming, we owe a lot of it to the positive feedback and suggestions the blogger community has given in.com. To respond to Naman’s reasoning, our reach has gone up significantly since we launched in august. This is not due to redirects or else it would have been at those levels for at-least 6 – 12 months BEFORE the beta launch in August since clearly the internet space is not expanding at the rate in.com has been growing. Hope that puts the speculation to rest.

Cheers
Rishi Khiani
COO – Web18

By: Rishi

Rishi — Mon, 22 Sep 2008 13:34:29 +0000

So any idea how much did the domain in.com cost Network18?

By: naman

naman — Mon, 22 Sep 2008 12:47:18 +0000

you are right Rajeev. The issue is not that in.com is incompetent, its just a smart move that we want to highlight.

And again the stats given by you is for pageviews(“where do people go on in.com”), which i have mentioned in the article above. What we are really debating is the reach.

i don’t find a reason why you are defending in.com’s genuine traffic when no one is doubting that part. We all know in.com is a great site and will ultimately skew the stats in favor of genuine users but as of now it has an undue advantage.

Please make don’t post anonymous comments. it questions the reason of your comment.

By: Pratham

Pratham — Mon, 22 Sep 2008 11:20:06 +0000

That’s a very interesting find.

But shouldn’t us.com and de.com have the same amount of typo traffic ?

http://www.alexa.com/data/details/traffic_details/us.com
http://www.alexa.com/data/details/traffic_details/de.com

By: rajeev m

rajeev m — Mon, 22 Sep 2008 10:43:55 +0000

http://www.alexa.com/data/details/traffic_details/in.com even if you look at the alexa 3 month average below direct traffic to in.com averages to 65% the redirects there account for 35 percent.. this number will further skew towards direct as you look at the last month

By: naman

naman — Mon, 22 Sep 2008 10:16:13 +0000

thanks for the input Rajeev. i believe your findings are right but do you think in.com knew it all the time. the data is of a larger time frame but even earlier it was enough to get in.com into top 50K (alexa rank). in.com must have went a step further and added the redirects from all possible domains.

and also, i am not sure of this but as i mentioned earlier the traffic is mostly redirected through IE and i believe most alexa participants are using FF. So even if it was there all the time alexa doesn’t have the data.

By: Abhishek

Abhishek — Mon, 22 Sep 2008 10:00:15 +0000

Hey Naman must say, HATS OFF to your findings and theory!
And hats off to strategy by in.com if your theories are right..!

By: Saurabh Garg

Saurabh Garg — Mon, 22 Sep 2008 09:50:02 +0000

Awesome post.

Even if Naman is wrong in his analysis, very cool.

Kudos.

By: rajeev m

rajeev m — Mon, 22 Sep 2008 09:49:10 +0000

First of going by this theory, in.com would have been at this level of traffic for years…. this is not the case, the surge has happened only after the site has gone to public beta.

Secondly the redirect chart you see is historical and applies for a timeframe before the site went live… the site does get redirect traffic due to the great domain But the ratio post beta is probably closer to 10 percent.

In.com is working largely thru the word of mouth buzz, tight integration with the rest of web18 sites and of-course the marketing muscle an entity like network18 brings in.

By: Suraj Jain

Suraj Jain — Mon, 22 Sep 2008 09:10:29 +0000

Ashish , Thanks for the input ..

I never thought bout it .. i was always thinking that they were getting hits only from network site like Moneycontrol.com etc. and also i m wondering how effective is there the TVC..

Any idea.. wether TVC can really help getting traffic..

By: naman

naman — Mon, 22 Sep 2008 09:05:42 +0000

Thank you Ashish for providing a platform and publishing the article.