Shaadi partners with dish tv: Marriages Made Via the Idiot Box! Talks of Grim Internet Penetration?
Shaadi has partnered with Zee’s DTH service for “Shaadi Active’”, a subscription based service that will enable marriage prospects/their parents to search for eligible bride / groom of their choice – right from their tv screens.[source]
Next in the Portal-DTH partnership list - Job portals?
The partnership is a good example of app distribution and most of the transactional portals are exploring newer ways to acquire audience – this also talks of the limited Internet audience that we have!
Quick look at the current scenario:
- OTAs are planning to enter into offline space (ClearTrip already did that)
- Both Shaadi and Jeevansathi have set up offline stores
- Naukri already has an offline presence (Quadrangle)
That goes on to a basic question – Is Internet in India really big enough? Or there is a glass ceiling attached to it?
What’s your opinion?
-
Related posts:
- Job Search on the Idiot Box – Monster Partners with Dish TV
- Jeevansathi integrates with Google Talk : Innovation is where the money is?
- Online classifieds Industry in India – Naukri & Shaadi.com lead the way
- Comscore’s India Internet Report – Internet penetration at 3% only!
- Internet Penetration in India : Hot or Not?
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
lol . think of it a half an hour show where for 5000 RS prospective groom and Brides can make a 30 second elevator pitch to whole nation and their target audience can contact them thru premium SMS . want more fun ? Add Dial a Question Help line .
this will be HUGE Hit .
i would love to see people trying to hard sell them self on TV .
Just saw that TataSky has tied up with BharatMatrimony for “Active Shaadi”
You see a brief profile and to get the contact details send a premium SMS (10 bucks). But no photos or ability to filter the profiles.
So now Jeevansathi will tie up with?
[...] If you have noticed, in the last few days most of the matrimonial sites are looking for distribution of their application and apart from integrating with DTH providers. [...]
I looking job in DTH industry.Presently working in Tatasky from past 2-years on a Contract Basis.