Shaadi has partnered with Zee’s DTH service for “Shaadi Active’”, a subscription based service that will enable marriage prospects/their parents to search for eligible bride / groom of their choice – right from their tv screens.[source]
Next in the Portal-DTH partnership list - Job portals?
The partnership is a good example of app distribution and most of the transactional portals are exploring newer ways to acquire audience – this also talks of the limited Internet audience that we have!
Quick look at the current scenario:
- OTAs are planning to enter into offline space (ClearTrip already did that)
- Both Shaadi and Jeevansathi have set up offline stores
- Naukri already has an offline presence (Quadrangle)
That goes on to a basic question – Is Internet in India really big enough? Or there is a glass ceiling attached to it?
What’s your opinion?
lol . think of it a half an hour show where for 5000 RS prospective groom and Brides can make a 30 second elevator pitch to whole nation and their target audience can contact them thru premium SMS . want more fun ? Add Dial a Question Help line .
this will be HUGE Hit .
i would love to see people trying to hard sell them self on TV .
Just saw that TataSky has tied up with BharatMatrimony for “Active Shaadi”
You see a brief profile and to get the contact details send a premium SMS (10 bucks). But no photos or ability to filter the profiles.
So now Jeevansathi will tie up with?
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I looking job in DTH industry.Presently working in Tatasky from past 2-years on a Contract Basis.