I send e-mags to my database, comment on posts like this one and basically am leaving quite a online trail about my site: http://www.seconddealnsteal.com. I have even offered to do videos for people who can use my site to sell their hobby creations/handicrafts because the logic is simple. Once people sell stuff that’s taking up space in their home, they will look to buy new things. So, just about anyone and everyone can use my site because it facilitates exchange of goods already paid for and for which you might still be able to get some good money.

So, what’s left to be done? Please don’t say SEO..because even that’s taken care of. So, are there any more magic tricks left so that people wake up and notice a site? I think it’s about perception. People have yet to realise that money can be made out of their seconds..like it is done in wealthier first world countries. There people boast about the great deals that they have got from seconds sites. Here they hesitate and don’t accept buying or even selling their seconds without a lot of push because of what the neighbours or relatives will think. I have the dubious task of altering a mindset, which isn’t easy at all.

I set up my site for an altruistic reason. I found it difficult to sell well maintained things after I renovated my home. Obviously, everyone else in India has faced this problem at one time or another. Hence the site was up, to help people set up an online garage sale. I’ve received praise for the site. I want much more than empty words. I want people to get on board and use it and tell me what else I can do for them, to make the site more user-friendly instead of assuming I’m a mindreader!

- It’s got an easy half-page registration form. (No, you don’t have to put down your entire life history).
- It’s got a stylish and yet simple interface.
- It recommends that people highlight the locality (apart from city and state) they live in, so that connecting with buyer or seller and finalising deals happen easily and possibly over weekends.
- It’s an e-listing service, which means that I’m not keeping a commission on any transaction made through the site because I prefer people to take responsibility for what they buy. That’s what they would do for a first hand purchase, so they should especially consider doing so for a second hand purchase as well.

Is something missing in all this detail? I’d like honest feedback, great mentoring by someone who sees even a part of my vision and smart, whacky marketing strategies. What I can do without is the naysayers – the ones who invest energy in inventing excuses and reasons for not doing something, than for actually doing it. I believe India is a prime location for seconds to grow exponentially and to prove my gut-feeling are the various sites that have come up since I set up mine. I won’t name them here and give them free publicity in my comment!

To place an order for any of these items, contact us via email:

mr charles wayne
sales/advert manager
Eas Mobile Stores Inc.

easmobile1@gmail.com

wayne.eas@mighty.co.za

iphone.eas12@gmail.com

or call : +44-704-576-2818

checkout some of our products/prices.

Nokia N95 cost…. $250usd
Nokia E90 cost…. $330usd

Apple iphone 16gb cost….. $400usd
Apple iphone 8gb cost…… $300usd
Apple iphone 4gb cost…… $250usd

sony vaio laptops cost…… $800usd

and many other brands/model of laptops/cellphones.

The challenge that I am mentioning here is more of a medium/channel – Internet, to me is NOT the right medium to drive the growth of classified industry. It has to be driven using some offline channel.

what do you think?

I truly believe localizing will be the key for greater market share, today more than 59% of Indian Internet users prefer reading in local language and more than 48% users are from smaller metros & towns. Hence addressing your offering to these users will be imperative.

And there should be smart way of advertising their company [classified industry] just like Bisleri Watter bottle.