Data from comscore reveals that Indian netizen hit the search button on an average 51 times during a month, securing 10th position in APAC region.
Korea tops the list (102.8) followed by Australia, Japan, Singapore (91.2), New Zealand (87.2), Hong Kong (81), China (76.6), Taiwan (74.8) and Malaysia (64.2) and India (51) on search intensity ranking.[ET]
In terms of unique searchers, China leads the pack (143.5 million searchers conducting 11 billion search queries in July), followed by Japan (61 million searchers conducting nearly 6.2 billion searches) – India just has 23.4 million searchers conducting 1.2 billion searches.
So, essentially India’s challenge is not just the number of Internet users, but also the engagement/usage.
As far as comscore is concerned, their data doesn’t take into account the Internet access from cybercafes (which is the most important data point for India)- but that’s the only piece of data that can be trusted (for the lack of any other credible source of information).
What’s your take on these numbers?
I think another set of data that is missed out is some companies have gateways in different countries. For instance, Motorola India’s gateway is in Singapore. So, any search from Motorola India will seem to be originating from Singapore.
I think you’ve hit the bulls-eye when you said that its not only about internet connections, but also about usage. What this report might be telling us is that Indian consumers are highly destination centric. They connect, visit moneycontrol.com / hotmail.com and then disconnect. The culture of ‘surfing’,using the internet has a means of research / discover new sources of information hasn’t arrived yet.
Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com/blog
As far as comscore is concerned, their data doesn’t take into account the Internet access from cybercafes (which is the most important data point for India)- but that’s the only piece of data that can be trusted