30 million Indian netizens on the Internet. What binds them together?
A few keywords: “Indian Independence day“!
Yes, ladies and gentlemen – 2.6 million Indian netizens were searching for news/content related to Indian Independence day on August 15th.
‘Indian Independence Day’ was on top of mind for more than 2.6 million times on August 15, 2007 of all the people surfing the Internet in India. This was followed by United States (over 0.9 million), the United Kingdom (almost 0.2 million) and Australia (more than 0.12 million). -source
Here is the breakup of queries from across the globe:
| Country | No. of queries |
| India | 2,627,85 0 |
| US | 908,310 |
| UK | 192,960 |
| Australia | 128,310 |
| Canada | 78, 090 |
| Pakistan | 71,220 |
| U,A,E | 56,430 |
| China | 47,460 |
Also, check out Google trends – the spike happens only during the same time.
Related: Orkut celebrates India’s Independence day, WordPress’ India logo
By the way, I am currently in San Francisco and went out with couple of Indians to celebrate the Independence day – we went to an Indian restaurant and the mood there was amazing! People were wishing each other ‘Happy Independence day’ – and I felt good to see that Indians are more Indians when not in India (don’t you think so?)
oh yeah..Indians are more Indians when in US. Infact, Indians are more americans than americans too!
The only one co. that makes money out of all this is Google’s search – 4mn * 20 cents – thts the revenue they earned because of this!
By the way, I am not too sure about the traffic from Pakistan? I believe it’s because the of the generic query ‘independence day’ and the fact that the independence day of Pak overalaps (well..almost) with India..
China data is quite surprising!
Awesome !!! But quite frankly, I , in Pune, did not … “feel the heat” of the Independance day. I hope it doesn’t happen that the NRIs and people NOT in India start celebrating it more feverishly than the Indians (or rather, those living in India)
@ Raseel: Maybe thts why Ashish mentioned “Indians are more Indians when not in India ”
I think we take Independence day as holiday and hardly care about it.
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