India Independence day : When Indian Netizens Hit the Web
Do you know that last year (i.e. 2007), 2.6 million Indian netizens searched for news/content related to Indian Independence day on August 15th – resulting in over 4 million queries?
Look at the breakup of queries from across the globe (for the last year):
| Country | No. of queries |
| India | 2,627,85 0 |
| US | 908,310 |
| UK | 192,960 |
| Australia | 128,310 |
| Canada | 78, 090 |
| Pakistan | 71,220 |
| U,A,E | 56,430 |
| China | 47,460 |
What’s interesting to note is that the query peak shoots off in the month of August (quite expected – look at the traffic graph below):
Let’s look at an average CPC bid for related keywords:
- ‘Independence day’ CPC stands at Rs. 18.98
- Indias independence day @ Rs. 3
- independence pakistan @ Rs. 25.5!
- independance day @ Rs. 19.37 [Check out the typo - yes! a typo can help you make money!]
- indian independence @ Rs. 39.72!
Interesting to note that Wikipedia is almost the first result for all these queries – and they don’t monetize! (and that’s why Google is building Knol).
What’s your opinion?
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
