Consumer Policy gets tougher for Internet and SMS ads
The new national consumer policy will make it mandatory for product advertisers to register their product with govt., in order to advertise thru’ Internet or SMS.
“The law would prohibit false or misleading subject lines in all commercial e-mail, and prohibit the use of a third party’s Internet address or domain name without consent.
If the Act is notified by the cabinet, unregis tered advertisers like those offering health sup plements beauty treatments, loans, real estate agents amongst others will come under the scrutiny of the law. ” ET
Like NDNC, govt. would encourage people to forward such unsolicited emails/SMSes and will pursue actions against companies who send these emails.
Do you think it will ever work?
Recommended Read: India least spammy among BRIC
While it is still a long way to go before it works, its good to see such steps being taken by the govt.
Such laws can make a good business idea for lawyers by specializing in suing companies that spam and make this a revenue sharing model with the users.
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