Reliance buys majority stake in Willow TV

September 8, 2008
By sinha

Reliance ADAG has bought 75% stake in US based Willow TV to expand it’s presence in US. The acquisition amount is undisclosed, but Reliance will spend $60 million to $70 million in the next few years.

Willow TV has 1 million registered users and is world’s largest live streaming video site for cricket – the monetization model is based on subscription.

Reliance Entertainment is aggressively targeting the US segment – has bagged Hollywood deals and is looking for US acquisition as well.

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

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