Reliance Entertainment strikes Bollywood and Hollywood deals

June 30, 2008
By sinha

Reliance BIG Enteritanment is on a deal spree.

After signing a Hollywood deal with production houses like Nicolas Cage’s Saturn Productions, Jim Carrey’s JC 23 Entertainment, George Clooney’s Smokehouse Productions, Chris Columbus’s 1492 Pictures, Tom Hanks’s Playtone Productions, Brad Pitt’s Plan B Entertainment and Jay Roach’s Everyman Pictures that will yield up to 30 scripts (i.e. ~10 movies) in the next two years, RBE is also signing up Bollywood production deals.

In the US, the media and entertainment sector accounts for 10% of the GDP. The global average is around 6-7%. In India, the sector accounts for a mere 3-4% of the GDP. Clearly, it’s an opportunity that has not been exploited yet.[source]

RBE has announced a deal to co-produce five films with Vashu Bhagnani’s production company Puja Films for the next two years.

Reliance Entertainment (which includes Zapak, BigFlicks, BigAdda, JumpGames, Anirights, Big Music and Big Movies) has been valued at $3bn (recently received $100mn from George Soros).

The co. has also been looking to raise $500mn from PE funds (US-based private equity fund Kohlberg Kravis Roberts & Company (KKR), billionaire investor Carl Icahn, Japan’s Softbank and Abu Dhabi Investment Authority) for divestment of 10% equity (post-George Soros’ investment).

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

3 Responses to “ Reliance Entertainment strikes Bollywood and Hollywood deals ”

  1. Pallavi on June 30, 2008 at 1:00 pm

    Hi Ashish,

    Just an update BIGFlix very recently tied up with NDTV Imagine for Ramayan on broadband. This is the first time Ramayan will be on broadband for free viewing for audiences across the globe. Also available is the download to own at a cost as low as $ 1.49 every Ramayan episode…

    Regards

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