[Guest post by Amit of goforads, a classified portal.]
Online classifieds today provide a very easy, fast and free medium for sellers to reach out to customers. However while going classifieds way to advertise your products/ website or business it is important for startups to focus on classifieds which are search engine optimized to achieve maximum result for their efforts.
Search engine optimized classified site in simple language means that on such site your ad is easily identified and indexed by search engines like Google and appears in top links when a related search is made. This way a lot of free traffic is generated. In today’s world most of the web traffic emerges from Google and other search engines and hence this is very important part of the classifieds marketing strategy.
Few more key points that a seller should keep in mind while starting classifieds marketing efforts for maximum ROI are:
- Search for key words like “free classifieds” or “post free ads” through search engine and preferably your target country specific search engine. As a rule of thumb sites which would list on first 2 pages would be very good SEO friendly classified sites.
- Visit these classifieds and shortlist the ones which offer categories where your products fit in. Prepare this list for your campaign and keep updating frequently as these rankings change very fast.
- Submit a listing of your product under the appropriate category. Include price, quantity, condition, age, a picture and any other relevant details.
- Provide adequate communication channels for buyers like phone, email, mobile etc to reach you.
- Repost your ads before expiry. Some sites would send you an email reminder for this.
Always include a company logo or website thumbnail in your Ads. This helps in long term towards building a loyal customer base. As a startup you really need to control your finances and classifieds could be a good kick starter for you at almost no cost.
What’s your opinion?
Interesting points shared by Amit and I’m sure new entrepreneurs will make the most of it. Keep informing…..bipin
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hmm good point .
but what i am observing is that most of the times the classified company is not investing enough in educating their clients on how to optimize their presence . they simply collect the data and all the complexity of how data is rendered is saved from the customer . this works in the favor of classified service provider because they can charge a basic listing fee from everyone and than offer these tiny little things like LOGO , Preferred vendor certification ,premium listing [as in first three to five result ] as a value added service at a HUGE premium .
This doesn’t really create a level playing field . I am yet to see a classified service in india which sorts and ranks result based on user feedback . Funny thing is that even feedbacks are moderated for these “Preferred” partner . which make these sites a online syndicated directory , they don’t harness the potential of internet fully like the way done by ebay .
This site is developed mainly to reach the needs of the students and the job seekers.
In this the users can download the materials like ebooks, question papers and some forums for discussions and the latest news about education.
There are online videos are also there.
The users can send feedback on this website.
visit http://www.spicycareers.com for more information.
Do people in india really use online classifieds? I don’t think that the Indian consumer has woken up to the utility of such websites. The proof is that despite so many classified websites, there is none which can match the might of Craigslist.
This site is developed mainly to reach the needs of the students and the job seekers.
In this the users can download the materials like ebooks, question papers,online videos and some forums for discussions and the latest news about education.
The users can invite their friends to this website from any of the other networks.
The users can send feedback on this website.
visit http://www.spicycareers.com for more information.
Hi Paras,
You are partially correct. General classifieds haven’t matched the success of craigslist for following reasons
1. In India internet penetration is very low as compared to US.
2. Internet usage is further low amongst those who have it. This will go up with time when more and more lucrative services are offered over net and when speed improves over time.
3. The trend to buy used stuff is so far limited to cars but slowly expanding to furniture and other stuff with higher revocations these days.
In a nutshell general classifieds will find way in 3-5 years time frame. A good indication to that is huge success of targeted classifieds like naukri.com, shaadi.com etc.
This site is developed mainly to reach the needs of the students and the job seekers.
In this the users can download the materials like ebooks, question papers,online videos,invite friends and some forums for discussions and the latest news about education.
The users can send feedback on this website.
visit http://www.spicycareers.com for more information.
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visit http://www.spicycareers.com
This site is developed mainly to reach the needs of the students and the job seekers.
In this the users can download the materials like ebooks, question papers,online videos,invite friends and some forums for discussions and the latest news about education.
The users can send feedback on this website.
visit http://www.spicycareers.com for more information.
Welcome to India classified ads region for jobs, vehicles sale purchase, to buy and sell real estate. Muamat is a free, local, community-based classifieds site that can be used to buy and sell items in India, get jobs in India, buy cars in India, rent condos in India, purchase property or realestate in India. At this site you can freely post your advertisement to find a person who is interested to buy or sell something to you free of cost. You can buy and sell in India at Muamat person to person without involving any broker or agent. You can trade with your desired party face to face. There is no cost to post Ads at our site in India. You can post your Ad to advertise your product free of cost. You can also participate in our featured Ad program. The featured ad has different color scheme than normal ad and it is placed at the top of the normal ads on each ads listing page. Muamat is your one stop free advertisement solution in your own region city or country. To find what you are looking for, click a category below or use the search box. If you need help, please contact us through our contact us page. This site is the one stop solution for the trade, sale, purchase, or exchange of your new or used items, products or goods.http://www.muamat.com/classifieds/-2_India/
visit http://www.spicycareers.com
In this the users can download the materials like ebooks, question papers,online videos,invite friends and some forums for discussions and the latest news about education.
The users can send feedback on this website.
visit http://www.spicycareers.com for more information.
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– Widgets support
– IPod audio / video player
– PIM including the calendar, task list
– TV output (firmware 1.1.4)
– Photo editor / browser
– Voice Memo
– Integrated Hands Free
– V2 Free Upgrade
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This is good stuff. In fact in continuation read this article and you should know have the answer to the question “Do Free Indian Classifieds websites work for your business ? . It does provided you get your basics rite .
Cheers !
ooops sorry forgot the link . here it is
http://www.meramaal.com/blog/articles/do-free-indian-classifieds-websites-work-for-your-business/
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I represent Hamarijodi.com. I normailly use free classifieds to advertise about our services or if there is any promotion. I got good results, my hits incresed whenever i advertised. So I think it is a good idea to advertise on free classifieds sites.
Pratima
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hamarijodi.com
srk
good post Amait.. please also point out that spamming ads.. as http://.indyaz.com getting 80% spamming repeat ads like: earn, part time job.. etc.. they r killing traffic .. r u getting same issue?
The Free Indian Classified Market is pretty strong at the moment and a good place for making money too. With the concept of free classified people can now buy, sell and rent things very easily which was not the case before. Also the iphone Apps and mobile website which allows people to click and upload pics from mobile is becoming very popular which saves time and ease of use.