It’s Official. Facebook Beats Orkut in India [Search Trends]

Orkut is losing it’s market share in India – and not in terms of absolute traffic, but purely on interest/intent of users.

Picture is worth more than a thousand words – so take a look at Google trends data , which showcases the trending of search result on Google.

Facebook vs Orkut Search Trends for india

Facebook vs Orkut Search Trends for india

The inflexion point occurred towards the end of 2009 and what’s interesting is the consistency of Facebook search volume as opposed to Orkut, which is dwindling.

Search Trends for the last 30 days

Facebook Beats Orkut in India

Facebook Beats Orkut in India

The writing is on the wall.

Note On Google Trends

It’s not that Facebook has beaten Orkut in absolute traffic – there still is a long way to go. But, Google Trends gives you an idea about the ‘trend‘, the intent of users and it’s surely oscillating towards FB.

It’s just a matter of time. What’s your take?

Also see: Orkut Extension for Chrome- What else should Google do to Save Orkut?

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  • comment(s) on It’s Official. Facebook Beats Orkut in India [Search Trends]

    16 Responses to It’s Official. Facebook Beats Orkut in India [Search Trends]

    1. Anon says:

      You mean Facebook overtakes Orkut not takes over Orkut.

    2. Sanjay Goel says:

      Alexa says Facebook is No 4 in India which is higher than Orkut. Orkut is No 6.
      http://www.alexa.com/topsites/countries/IN
      Doesn’t that mean Facebook has beaten Orkut in terms of Indian traffic also?

    3. Orkut veteran says:

      This was already expected long back.. I knew it was gonna happen, and it did..and the reason too obvious.. Orkut is getting worse day by day..see the applications in orkut, i have no other description in mind than just saying they s*ck! At least, if they can function as they are being named…but not at all…like orkut theme creator app, it cannot create any theme…the admins and moderators have been sleeping all those 2 years i was in orkut…

    4. Abhishek J says:

      BTW Facebook also has a large scale SEM campaign running on google since Oct 2009 that might have a role here too.

    5. Kamal says:

      Any thoughts why Orkut became so popular in India after all? We know that Orkut got traction only in India and Brazil. Any cultural reasons? Is it the brand image of google? Was it easier to use? Or the openness or lack of privacy of Orkut?

    6. orkut fan says:

      i dont believe this story, face book cant over take orkut,because orkut is user friendly and indians loves user friedly things

    7. vineet says:

      This is huge! Can’t think of many such examples where a market share of 19 mn can be overtaken so quickly.

    8. Pradeep says:

      Orkut have to think something for this. The data of the trend is quite visible and clearly states the popularity of the facebook.

    9. rakesh says:

      facebook rockssssssss!!!!!!!!!!!!!!!!!!!!!!!!!!!

    10. prashant says:

      orkut is comfortable and easy than facebook,see after a time orkut wil be again back in top chat site in india,b’coz they r developing it much and much.orkut admininstrator had very good experience than facebook admis.

    11. joey says:

      orkut is dead for all practically reasons.R.I.P