As per a survey conducted by National Geographic and the international polling firm GlobeScan, Indians rank number 1 when it comes to preference for green.
On housing, Indian consumers rank second only to Brazilian consumers. The margin between these two groups has narrowed this year as Indian performance on this measure improved by 11 points.
Factors contributing to their high ranking include a low incidence of having home heating (41 percent) and hot running water (38 percent) and a high incidence of using on-demand electric water heating (45 percent among those with
hot running water), using solar energy to heat water (15 percent), and purchasing “green” electricity (34 percent, up 10 points from the past year).
This study had a sample size of 17,000 consumers in a total of 17 countries (14 in 2008) and people were asked about behavior as energy use and conservation, transportation choices, food sources, the relative use of green products versus traditional products, attitudes towards the environment and sustainability, and knowledge of environmental issues.- more
Download the pdf
What’s your opinion on this study? To me, it looks like another example of superficial market research/wrong sampling.
I think it’s possible that some people are hesitant to update their house because of the costs. However, a lot of people don’t realize that there are green banks, such as e3bank (http://www.e3bank.com)that has a triple bottom line incentivizing people to install eco-friendly features to their homes for a better interest rate.
Way to go India..