Google has displaced Yahoo! in the Indian online world.
According to JuxtConsult (online research and advisory firm), Google is the most preferred website in India (29.3% prefer G, 26.6 Y!, Rediff 10.9% and Orkut 7.9%).
Infact, the combined Orkut and Google entity stands at a huge 37%!!
Though Yahoo stands second as far as preferred site is concerned, it does beat Google in brand recall (30% top-of-mind recall, while Google follows with 27.2%, Orkut – 4.5%, Rediff-11.5%)
Again, Google + Orkut > Yahoo.
As far as email usage is concerned, Yahoo is still the number one (53%), but it won’t be too long before Gmail eats up into Y!’s shares.
For job searches, Naukri’s share has declined from 50% to 37%! (it’s true that “everybody is quitting naukri” 
)
Yahoo! leads the mobile war and gaming war too, while new players like Zapak are growing rapidly.
Few interesting findings:
- Only 17% Internet users in this country who come from an IT background as against 21% a year ago
- Accessing Internet from homes are getting more and more popular with the rapid spread of broadband and other technologies
- 59% of Internet users access the Net from their PCs. However, the place of work still continues to be the single largest place for accessing Internet at 78%.
- 37% of the current Net users come from the top 10 metros.
- More than half of the Indian online population comes from outside the eight largest cities. (i.e. tier II and III cities).
- 19-35 year age groups accounted for 76% users last year, they now constitute only 67%.
- 66% users came from SEC ‘A’ and ‘B’ classes in 2006, only 56% come from these classes now.
- 28% Internet users own a car.
- 34% Internet users own credit cards
- 90% of Internet users have mobile phones
- 41% prefer to browse online in English as compared to 59% a year ago
- The India Internet population stands at 30 million.
So, what does this translates into?
- Rise in local content (and hence local search)
- Mobile is the way to go.
- Internet is no more restricted to the young crowd (i.e. no more social nets please!) – There is a demand for mature products.
- E-Commerce is set to rise.
Ashish
As usual, great job!
I am surprised to see “17% Internet users in this country who come from an IT background” – Are others non-IT crowd so important? Are they so huge in number
Well, that’s an info to me.!!
Man..the report costs 1 lakh!
Every research throws a diff. number…there was one which said only 1% indians have heard of the Internet
This is awesome!
But am not too sure of the no. of Internet users?
Every report has a diff. data – any idea how do these companies classify a Internet user?
What’s impressive is the fact that Internet is used beyond the 35+ category, which means (as you said) more ecommerce/increase buyin behavior in the coming months..
Good summary of the report. Thanks.
Its sad to see India based sites loosing grounds.
But companies like Rediff that stopped respecting their users and started bombarding pop-up ads can’t hold it either.
- Vicky
startupnews.in
Yes Vicky!
I agree with you. Look at Rediff/Indiatimes/Sify – first of all they are banking on sleazy content, secondly they just DON’T care about the end user.
All they want is quick moolah and pop-up ads.
Somewhere down the line, they need to think about their end user and build products for them.
Awesome,
But social network is the one which is bringing a huge chunk of users to the WWW and most of it being Youth.
So the young world is the target!!
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pl. give us the appropriate words in marathi to the following :
maintenance activity
frequency
periodic maintenance
work done
There is big internet business oppurtunity for Indian Tutors.Basicilly websites like Tutorvista.com http://www.2tion.com are growing on these fields