I talked about Google extending it’s click-to-call feature to Indian advertisers and though it looked pretty well in theory, I guess there are some basic issues Google is facing and they might as well withdraw the feature:
Comment left by Kumar, clearly says it all:
..and when i contacted them again recently, I got a flat answer that they are going to withdraw the click-to-call feature from Indian market because of business reasons and that’s why it could not be activated.
In general, the feedback isn’t great and maybe, Google is still learning Indian ways of doing things! Is anybody aware of new developments regd. ‘click to call’?
Well Well, the Telecom ministry doesn’t anytime support the basic operations of VOIP effectively, and for google to run the show i reckon they either got to partner with GSM operators and that would make both the players happy!
How abt Google phone solving the basic operations and i might very well be speculating:
>Google partnering either Bharti, Vodaphone , I am not sure if the Google phone is only fro CDMA functionality.
> Vodaphoen a new entrant into Indian market, going ahead and giving away GPRS facility fro free or for very nominal fees, and that would solve all the problems,
> so a free GPRS and a instant google search and a call to the vendor, I reckon that would be awesome.
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well, providing gprs for free won’t solve anything. May be few years down the line we could see it happening. But its definitely not going to take one plain shot. First there has to be a parallel profitable reasons to do that.
Click to call services as well take their time to fructify in Indian Market.
Bharati or Vodaphone may sure choose google for a partnership in CDMA but never in GSM. They will never loose their obvious opportunities in online space that will open as soon as cellphones are high in number with internet availability.
At the same time, companies such as Phonon.in, (http://www.pluggd.in/indian-startups/phonon-cti-and-ivr-based-solutions-for-businesses-2929/) have been offering such services to India-based online classifieds and content aggregators. These services developed keeping the Indian market in mind seem to be picking up well.
The lead generation capability of click to call services has not been very well understood. But Indian businesses are warming up to this. Soon we should see ecommerce sites enable the web based call service.
Phonon, http://www.phonon.in is a leading provider of click-to-call and hosted IVR services in India to leading online classified companies, airlines, web portals and financial services providers.