Reliance Technology Ventures Ltd, a wholly owned subsidiary of ADAG’s Reliance Capital has invested (undisclosed amount) in Pelago, a US based portal that launched whrrl, social networking site.
Whrrl is a mobile centric socionet product that enables one to ask free form question to one’s network (for e.g. “Where should we go for dinner tonight?”) and taps on friend’s knowledge of the real world.
In short, it’s a combination of yelp and twitter within your friendly network.
Will Reliance bring whrrl to India (i.e. integrate with BigAdda)?
Not too sure, but we do have one startup that is providing a similar service, i.e. relying on one’s social network/contacts for free format questions – Zook.in
this seems like a part of bigger plan . Whrrl has a map interface ….RDAG is planing to do BigMap … Online Map of india ..they already own Teclo in CDMA and palning to Go for GSM Soon …they own BigAdda..Reliance Entertainment . classic Ambani strategy of end to end integration of value chain . only missing part is [perhapse ] a Ad network . i guess they will buy one soon .
I am in awe of Ambanis too cool
Wow, this is a shocker. Is Zook.in the only Indian company in this space ?
Or may be for their US consumers (for Adlabs) to answer queries like “where do we go for movie today? “