I am not sure if the market is “nascent”. I know of at least 2 dozens firms selling these school/campus management systems. And I am sure there are dozens more in every city. They are all selling similar software, same set of features with no real differentiators. Its a bad market actually. Price points vary hugely. And since school admins aren’t smart enough to appreciate a good product, everyone has to suffer because of it.

Like you said the main issue is with fighting the “bureaucracy”. Corruption is also deeply rooted in the Indian education system – be it public or private. And I guess that is also something most companies rely on to sell their products.

I have spent two years selling to Indian schools and my take is its very difficult to build a large scalable business in this market. The time it takes to make a sale and then the level of support and service the schools expect makes it really difficult.