Jivox raises $10.7mn from Opus Capital, Helion Venture Partners
Bangalore based Jivox, a self-service online video advertising platform for businesses, has closed $10.7 million Series A round of financing led by Opus 
Capital, an early-stage venture capital firm. New investor Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox’s existing investors.
The funds will be used to continue
development of the Jivox online video advertising platform, as well as to expand the company’s sales and marketing efforts in both India & in the US.
Since its launch in March 2008, Jivox has seen broad adoption of its self-service online video ad platform by advertisers in a wide variety of industries, including travel sites, financial and real estate services, matrimonial services, transportation companies and restaurants. Jivox has also gained significant traction with publishers, who are eager to monetize the content on their sites and tap into a huge pool of smaller advertisers that would otherwise be confined to banner or search ads (as per the press release).
Jivox is headquartered in US and has development center in Bangalore.
What’s your opinion on video advertising? Is it really viable in Indian context to get some serious $$?
Asides, video sites are choking Internet and there is a demand-supply gap in video advertising.
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
“Bangalore-based Jivox”? – so having a dev center in Bangalore is enough to count as “Bangalore-based”? Guess the temptation to claim more startups as our own is overwhelming?!
As an FYI, Jivox is headquartered in the Bay Area with development and biz dev offices in Bangalore and Delhi…
@Don – I was pretty sure that somebody will raise this qn
(and am glad that you did!).
I do know that Jivox is HQed in bay area – but the fact that ashish gupta of helion and opus is involved in funding makes the “temptation to claim more startups as our own”
hv rectified the post with bay area details 
[...] Very recently, Jivox, a US based video ad platform received funding from Helion and Opus Capital. [...]
No investments made by Helion as reported is shown in the Helion portfolio. http://www.helionvc.com/portfolio.htm
Wonder why?
ATB etc
[...] Ashish Sinha | Sep 29 2008 | Launch | Email This Post Jivox (earlier raised $10.7mn from Opus Capital and Helion Ventures) has partnered with BigAdda and will enable BigAdda video [...]