InfoEdge has invested Rs. 20 crores in eTechAces for 49% stake (valuation @ 40 crore). 
eTechAces is an insurance aggregator and enables comparison across different insurance products as well as distribution of financial products online.
Stats on Online Sales of Financial products
- 18% of financial products are sold online in India
- Comparing costs have become more important than evaluating product details (48% Vs 42%).
- Search engines play a major role in accessing other websites – more statistics on financial products
While financial products show strong growth, let’s take a look at online bill payment trend:
Stats on Online Bill Payment
- Average Indian household in the top 10 Indian cities pays approximately 50 bills annually, in finance, insurance, telecommunication and utility-based companies, besides the usual electricity, water, house tax and other civic levies.
- 28% of Mumbai’s population availed of e-billing transactions followed by 22% of Delhi, 12.5% of Chennai, 12% of Bangalore, and 5.2% of Hyderabad.
- 75% of cell phone possessor choose online medium for payment of their bills – more stats on online bill payment
eTechAces currently offers insurance products only and plans to offer loans comparison/buying in the near future.
Other products in similar category: iTrust.in, RateKhoj, PaisaWaisa, InvestmentYogi
Valuation is too high..
InfoEdge could have built it themselves and promoted through their existing properties. They already have everybody’d salary figures.
One should do an comparison before purchasing any financial product such as insurance. Its a matter of ones hard earned money. One can get insurance quotes from http://mypolicyshop.com/ before purchasing life insurance, health insurance, auto insurance.