Comments on: ApnaPaisa Funding: $3.1mn, Significant shift in Business Model (shift from pure lead gen)

By: Santosh Bhandarkar

Santosh Bhandarkar — Wed, 07 Apr 2010 08:35:20 +0000

Looks like a good buy for moneycontrol?

By: Supreet Singh

Supreet Singh — Mon, 19 Jan 2009 07:21:33 +0000

I just feel that Apnapaisa should have build and consolidated its financial products business. It was the the first mover in the Loan space and had smartly moved into Insurance. They were doing well but had still only scratched the surface of this industry. The growth could have come either from building a online wealth management business or from opening up new delivery channels other than internet for their existing services.

Price-Comparison for consumer products is not a very evolved category in India simply because its doable for products from online shopping portals which itself is a very small business.

By: Abhishek J

Abhishek J — Sat, 17 Jan 2009 07:37:08 +0000

both seedfund’s Rupeetalk and sequoia’s Apnapaisa are the ones with the highest marketshare but the number of me too players in this market is growing at amazing rate i can count at least 20 others in the fray this group is interestingly the highest spender on google’s adwords I can see at least 30 ads for term credit cards if i click more

By: Saurabh

Saurabh — Sat, 17 Jan 2009 04:16:14 +0000

An interesting read on the history and strategies of money portals in India. This article also outlines the next steps for a money portal.http://atomthought.com/?p=5

By: arnav

arnav — Fri, 16 Jan 2009 08:07:02 +0000

Interesting..whts cool is that they havent raised so much of money..
thats the good part of lead gen biz..

all the best to them for the 2.0 version.