Thank you so much for this information.

I am preparing for the launch of a new community portal and in the last two weeks I have contacted more than a dozen publishers to understand their advertising charges. Only two have responded so far. In the meanwhile my marketing budget and plan is dozing.

I wish I had read this post earliar, it would have saved so much (money and time).

Anyway, better late than never.

Thank you once again.

Warm Regards
Jayesh Bhatia

In recent times we have seen mushrooming of online ad networks so much so we have seen comments like “its easier to start an Online Ad network than to start a website”.

But my concern is most of these so called ad networks are not investing in technology and discounting analytics alltogether.

Other concern none of the network is working on increasing the size of the market but all are running after same marketing dollar.

Thanks for the great primer post. We’ve been thinking about getting into the India market for our IM campaigns. This is just the foot in the door that we needed.

Matt

Two areas that would need attention are semantic ads & geo ads. IMHO Geo ads are going to be a big market in India in the next 3 years. As local content explodes in the next few years this is a market that would be important.

Not too many companies are operating in this space at the moment.

That was good summary post, explaining the basics.

I think, an interesting evolution is taking place in these markets. Instead of the consolidation phase, typical of markets — there is an emergence of AdExchanges. These exchanges(Eg: RighMedia) promise to deliver the advantages of market consolidation without the actual consolidation itself happening.

-Mahesh
Celebrating Life…