A knowledgebase for entrepreneurs and the startup/geeky community. Simply login using your Facebook/Google account and get started. Do not worry - your FB/Google account isn't made public just because you used it here.
Mobile Advertising Insights: 50% of mobile traffic is after 5 PM
  • Vote Up0Vote Down sinhasinha
    • 50 % of mobile traffic is done after 5pm
    • Average CTR on standard mobile banner is  0,4% (no scripts)//  iPad average CTR is 0,77% (standard banners) // Android CTR is 0,31% (standard banner)  // WP7 : 0,15% (standard banner) // iPhone:  0,44% (standard banner). All these CTR figures include both mobile web & mobile apps.
    •  Average mobile CTR can be increased 23 times in average just by using mobile rich media ad units (and even, with the best mobile rich media ad units such as 30 times). 
    • Average mobile rich media CTR is 8,9%, other formats can even have 10% CTR.
    •  When it comes to average Web CTR, the same creative would deliver 68 times more clics in a mobile rich media ad unit. 
    • Indeed, Android OS market share of ad impressions is rising, as they put it in lots of online ressources.

    Infographics:

    image

  • 2 Comments sorted by
  • Vote Up0Vote Down sukhneersukhneer
    Good infographic but it fails to define what is a mobile "rich media" banner ? 


  • Vote Up0Vote Down NrupalDasNrupalDas
    Any idea about sms advertisment campaigns. Any statistics that would help to say who much CTR occurs in normal text based sms campaigns
    Co Founder
    Indian Gold Rates
    http://www.indiangoldrates.com/

Add a Comment

Welcome to Pluggd.in Forum!

Sign up using your Facebook or Google id to participate in the forum! Registration takes only 32 seconds!

Login with Facebook Sign In with Google

Categories

Tagged

Recent Activity

Top Posters