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How iPhone was conceived
  • Vote Up0Vote Down sinhasinha
    An interesting story told by Apple Product marketing engineer, Bob Borchers.
    "    The iPhone, Borchers said, was the product of Steve Jobs telling the engineering teams simply that they had to create "the first phone people would fall in love with." The product had to be a revolutionary mobile phone, the best iPod thus far, and let users carry "the internet in their pocket," the latter being a particularly unusual idea at the time

    d    o a few things exceptionally well, break the rules, pay attention to details and make people think "differently" about their relationship with the device, particularly if it was a device that already existed on the market (such as MP3 players or tablets).

    Video:





    Read more: http://www.macnn.com/articles/12/02/02/talk.to.students.emphasizes.innovation/#ixzz1lbFDsmUL
  • 1 Comment sorted by
  • Vote Up0Vote Down sukhneersukhneer
    looks like someone at apple pulled down this video !


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