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Marketing for Internet companies in India?
  • Vote Up0Vote Down samarsamar
    What should be the best marketing channels for internet companies targeting small businesses in India? It seems internet marketing can get things started but the reach to small business owners is limited.
  • 4 Comments sorted by
  • Vote Up1Vote Down sinhasinha
    More inbound, less outbound.
    - Focus on creating authority instead of burning money on adsense - i.e. conduct workshops etc. which brings a lot more focused approach than a full-fledged adwords campaign.
    I am the founder of Pluggd.in.
  • Vote Up0Vote Down RaksRaks
    Very costly to sell to small businesses in India, They are too dispersed. But still some have been successful like JustDial but they have a huge on the feet salesforce. Another success story is Tally which used the ChartedAccountant network channel to reach out
  • Vote Up0Vote Down SameerSameer
    Initial sales would need to be oneself, but from thereon there are reseller networks that help reach out. There's also a large network of service providers to SMEs - hardware vendors, etc - whom one could partner with.
    Sameer, Bangalore
    http://linger.in
  • Vote Up0Vote Down RaksRaks
    Reseller network can take care of sales but they rarely do the marketing part. Reseller network can help if you have healthy number of leads but struggling to close the sale
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