Rediff’s Quarterly Results..in Red.
Rediff’s Q3 08 results follow the industry trend:
- Advertising revenues for Rediff India dropped 41% (compared to same quarter, 2007; and 34% compared to last quarter)) : $4.1 million.
- Total # of Advertisers : 229.
- US publishing dropped 29% compared to last quarter, and 50% compared to same quarter, 2007 : $1.2 million
- Total revenues stands at $5.3million – 38% drop compared to same quarter, 2007; and 29% in comparison to last quarter.
- Registered user base stands at 75 million.
Traffic
No significant growth in traffic since Dec 2007.
What do you think is happening with Rediff? Time to innovate (rather than bet on primitive products, like webinmail?)?
[Download Q3 2008 financials, earning slides]
If you were a consultant to Rediff, what would you recommend?
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Related posts:
- Rediff – Adless homepage adds up to the loss [Quarterly Report]
- Rediff’s Annual Report – in Red. Time to change Gears?
- InfoEdge Quarterly Result Analysis – Fall in Sales..Hari Sadu is Back
- Rediff Q2 Revenue Shows Slump, Traffic Flattening?
- Quarterly Report – Web18 Revenues up by 13%, Cuts Operating Loss..
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
Go Mobile . . .
Not surprised,considering their content these days.They are quickly trying to be the ‘Aaj Tak’ in news portals.Its filed under ‘humourous’ in my bookmarks folder along with dilbert and xkcd for its content and comments/discussions.
Most of what Rediff has is recycled content. They are so into advertising that a first time visitor would find it hard to navigate. They need a revamp of their website first and then the content. Rediff writers should also take some editorial lessons. I have been bloggin about rediff at least couple of times. If you are planning to write GMAT or GRE then read rediff. Else, look for something else. Going Mobile as Lalit pointed would be even messier if they don’t fix their UI and content problems.
Right….rediff has to be more SMART with their real estate in UI. Gone are those days where you dump links/info/ads in youur home page and let the visitor decide what to select. Rediff needs to pick up more user friendly allocation of UI space and be more sensible with ads rather than just following any other news content provider
Did anyone notice what they have done in the US?
Check out this site : world.rediff.com
Also, check it out from your mobile phones.
@guest, Buddy isn’t the world site a little sucky in nature?
THough its not cluttered, it doesn’t appeal..