VC speak> Wanted: Inexperienced but Entrepreneurs!

August 29, 2007
By sinha

Here is presenting another great article by Sanjay Anandaram. Please leave your comments/questions in the comments part.

Wanted: Inexperienced but Entrepreneurs!

It seems like now is the best time to be an entrepreneur in India. It would seem only credible since India appears to be shining for wanna-be entrepreneurs. Capital is available by the double scoop. Yet the refrain from VCs seems to be that there aren’t enough experienced (translation: someone at least in the mid-30s if not more) entrepreneurs. Some commentators opine that VCs should actually encourage and coax experienced corporate executives into becoming entrepreneurs while providing them the supporting environment.

My own view is different. Let me explain.

Indians are extremely conscious not just of power but recognize that it needs to be demonstrated, as Pavan Varma in “Being Indian” so eloquently describes. Power for an Indian flows from caste, class, wealth, favour dispensing, social standing, and as some dual members of the political-mafia club demonstrate from time to time, also from the barrel of a gun. Thus the feudal behavior that one witnesses all around. From the “sarkari” officials to bureaucrats to politicians.

Witness how reverential and deferential the smartly dressed TV interviewer is when talking to someone “higher-up” in the social-wealth-class-power equation. Witness the behavior of the smartly dressed corporate executive when the security guard refuses him entry into a building on account of not carrying a suitable ID. Witness the grand thrones on which political luminaries are made to sit on during some boring convention or another (while the rest of us have to make do on the plastic chairs!) with colossal garlands around their necks. Witness the mega-cutouts announcing the arrival of politicians and religious leaders into your city. In fact, there are thousands of incidents taking place all around us that such serve to highlight this display of feudal power equations.

Can entrepreneurship really flourish in such a pervasively feudal power environment?
One of the key traits of entrepreneurs is confidence.
Confidence in their abilities and knowledge, in their business idea and in their convictions. They are not beholden to traditional notions of power based feudal structures. They make their own rules. They are not prisoners of the trappings of corporate success. They are unwilling to be defined by the brand, logo and title displayed on their business cards. They want to carve out their own identity. An entrepreneur is one who undertakes the organization and management of an enterprise involving independence and risk as well as the opportunity for profit. A lot of our entrepreneurs are really businessmen who, notwithstanding their being awarded “Entrepreneur of the Year” awards, in fact passively manage large inherited empires

The experienced executive in today’s corporate India was born sometime in the early late 50s to the late sixties, perhaps even the very early 70s. This was the India that literally flourished on controls, opportunism, patronage, cronyism and corruption. Companies and executives were under no pressure to change or to reinvent themselves. Then in 1991 things changed.
The second independence began, this time of the mind and spirit. It was therefore not surprising that the 1st real wave of entrepreneurship took place in the late 90s in India, albeit not very successfully, driven by young, middle class, and educated Indians inspired by the successes like Indiaworld, Infosys and of course from Silicon Valley. The lack of maturity of business models, of investors, of the eco-system all contributed to the less than average run.

The second wave has begun now but with a set of differences: there’s a lot more capital available now, India has emerged as a market, there’s a lot more confidence now. Crucially, there are more entrepreneurs now with a lot more experience – 16 years of it – of working and interacting with the world on equal terms.

Technology savvy, confident, knowledgeable, well exposed, well traveled, networked, unafraid to make mistakes, are some of the descriptive phrases that are applicable to these entrepreneurs. It is these entrepreneurs that will be the harbingers of true entrepreneurship in India. These entrepreneurs are also the ones that are not awestruck by hierarchical social structures.

In this scenario, VCs will be better off backing these entrepreneurs than coaxing comfortably settled corporate honchos to pursue entrepreneurship. The ability to work with such entrepreneurs and help provide them with adequate supervision will be the true test of VCs. Otherwise, the money raised will be invested not in entrepreneurial efforts that produce the big hits but rather in safer businesses. Certainly not something one needs classic VC funds for.

What do you think?

The article first appeared in Financial Express.

Related: What innovative startups should do get funded?

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
  • Wonderful Insight Sanjayji, I am really happy that some guys of your experience are coming out to guide the youngsters towards success.

    This encouragement on the long run will definately shape the destination of our nation.

    THE NEED OF THE HOUR IS DEFINATELY INNOVATION & ENTERPRISE.

    BECAUSE RECESSION IS NOT A DISASTER, BUT AN INVITATION TO INNOVATION.

    WE AT WAY2WORLD HAVE BEEN PRIMARILY TRYING TO DO THE SAME. OUR MODUS OPERANDI IS;

    1.WE EXPLORE & ENCOURAGE TALENTED YOUNG STUDENTS INTO BEIONG INNOVATIVE.
    2.WE EMPOWER THEM WITH ALL BASIC FORMALITIES LIKE, CONSUMER FEEDBACK, BASIC PATENTABILITY OPINION, GOVT PROCEDURES...ETC.
    3.WE HAELP THEM CONVERT THEIR DREAMS INTO SUCCESSFUL ENTERPRISE.

    OUR ORAGNISATION IS OFFERRING FREE SERVICES TO STUDENTS. WE WISH TO GET GOOD RESPONSE FROM ALL AROUND.

    FOR MORE DETAILS PL LOG: WWW.WAY2WORLD.IN.
  • Sanjay
    Thanks for the comments.

    However, it is worth noting that VCs have to deal with 5 risks when
    investing: people, market, business model, technology, and financial. Obviously, no one wants to
    take all 5 risks! That would be fool hardy. The people risk has to be zero in the estimate of
    the VC (hence the attention to educational background, experience, expertise, etc). The market
    has to be big and growing and there must be technological advantage. VCs will take the financial
    risk and business model risk if they are satisfied with the risk management of the other 3 types of
    risks. Because a product is different or looks cool, doesn't mean it will get funded. At the
    end of the day, the business must have the potential for delivering value to the VC by way of financial
    returns within about 5 years.

    Hope this also provides the VC view!

    Sanjay
  • Nitish
    Wow !

    So true indeed.

    I know at least 4 startups where these new age entrepreneurs are working wonders, and their innovative products say it more than anything else.

    burrp, OnYoMo, iXiGO and Taazza come to my mind in that category - they have been founded by the new breed of experienced, well traveled, savvy, confident, and foreign return ppl who left plush jobs to create value in India, and yet none of these received their BIG round of funding yet. Would the VCs in India rather back a me-too startups that either has a investment from Reliance Group or a old-school guy with clout running the show ?

    Bravo Sanjay for writing such a bold piece. I hope the VCs are listening.
  • Very thoughtful article. I think that even VCs in India are much more risk averse compared to their US counterparts. Angel investors are even more risk averse. I have seen investors (angels and VCs) asking questions like "So is your business model similar to such-and-such company in the US?" Most times, they need some proven track record of the business model; where is the risk if a business model is already proven by somebody else?

    I agree with you that the new generation that is brought up post-1991 will most likely create disruptive businesses, and VCs are well advised to look for gems in this generation.
  • Samanth
    Awesome article! I hope VCs too realize that there is no point in chasing the "safe" bet. Honestly, do you really see that happening? I am actually of the view that VCs are still funding regular startups like guruji (and are more brand driven, like IITs etc) and not the lateral startups..

    Am I right?
  • Pratyush
    India has always had a "follower" attitude. This reflects in many aspects of the growth of Indian industry - e.g. we have so many highly successful service companies and not a single good product company yet.

    However the mindset is changing and not the least due to our (India's) economic growth. The typical child in 10th doesnt have to become a Doc or Engineer to "feed his family". He is actually thinking of becoming a fashion designer or starting a technology company. Its also reflected in several startups (e.g. www.vakow.com ) where people have left plum jobs to start things of their own.

    VCs look at good ROIs and the argument by Sanjay is a very relevant one to keep in mind while going about deciding what to do.
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