Entry Barrier for your Idea?

May 4, 2009
By sinha

If your startup idea doesn’t have a core IP, how would you convince angel investors? What are the factors you need to play on?

Krisha has an interesting situation to share:

“I am doing a market research for a innovative outdoor advertising medium, since this is NOT a patentable idea the most common question i have been asked by angel funds is, what is the entry barrier for your idea?
It is very easy for the BIG players to copy this, so request you guys to let me know are there any other entry barriers to protect or fetch royalty from my idea. “  – Krishna

What’s your suggestion? Carry the discussion @ startup forum

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
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